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Unity Influence Gets $1M For Influencer Marketing

socalTECH

Los Angeles- and South San Francisco-based Unity Influence , a developer of influencer advertising software, has raised $1M in funding, according to the company. The company was founded by Jacobo Lumbreras and Patrick Ip. Source of the funding was not announced. READ MORE>>.

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Brainbase Gets $3M For IP Licensing

socalTECH

Los Angeles-based Brainbase , a developer of intellectual property licensing software, has raised $3M in a seed funding round, the company said today. The round was led by Struck Capital, and also included Tectonic Capital, Bonfire Ventures, Sterling Road, and Watertower Ventures.

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FastSoft Names New Marketing VP

socalTECH

Pasadena-based FastSoft , the developer of content acceleration software and appliances, said today that it has named Jerry Hall as Vice President of Marketing at the firm. Hall was most recently a consultant at Forge Strategic Marketing, and also has served at AirHop Communications, ProxiNet, NetBoost, and LanTronix.

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How to Make Sure Professional Services Don’t Take Over Your Software Company

Both Sides of the Table

deliver profitable revenue that while on gross margins of 50% vs. software at 85-95% it is still profits to help you cover fixed costs. You don’t want to run the risk that having a PS business that takes your eye of off the ball of growing a large software business. That is the software business. rollout support.

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53 Questions Developers Should Ask Innovators

TechEmpower

Do you have legal (Founder Agreement, IP, etc.) How will you be taking this to market? Often this ties to marketing support. How do we prioritize internationalization versus getting something to market? How can we leverage AI to get our product to market faster? Tell me about the business. How are you funding this?

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FastSoft Targets Desktop Virtualization Market

socalTECH

Pasadena-based FastSoft , which develops Internet acceleration appliances, said today that it is targeting the desktop virtualization market with a new product. According to FastSoft, its new Desktop Virtualization Acceleration solution improves the performance of Citrix Remote Desktop, Microsoft RDP, and other thin clients by up to 500%.

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EnGenius Takes On Wireless Video Surveillance

socalTECH

Costa Mesa-based EnGenius Technologies , which makes wireless communications and RF products, said it is targeting the outdoor surveillance market with its latest product. The new solution combines a long range, 5Ghz outdoor access point and bridge, an IP surveillance camera, and video management software. READ MORE>>.

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