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Solving for Banner Blindness. Solve Media.

Both Sides of the Table

But as we’ve all gotten used to the standard “banner&# across the top of our screens or the “sky scraper&# along the right-hand side we’ve trained ourselves not to look there any longer. Rupert Murdoch, owners of The Wall Street Journal, has famously come down on the side of charging for content. I know, I know.

Media 288
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Interview with Alan Horsager, Episona

socalTECH

Our first product is called Seed, which is a screening test for male infertility. We have done both retrospective proof-of-concept and also prospective studies to prove out the concept, which is based on probably 100 papers worth of articles published in scientific journals. What is Episona?

USC 100
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Interview with Michele Ruiz and Dan Gould, BiasSync

socalTECH

Los Angeles-based BiasSync (www.biassync.com) was founded by three, very experienced serial entrepreneurs-- Michele Ruiz (broadcast journalism), Robin Richards (CareerArc, Internships.com, NTI Group, MP3), and Dan Gould (former VP of Technology for Tinder). I had been there for three and a half years. Where is the company now?

Content 150
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Should Startups Announce Their Funding?

Both Sides of the Table

You may have gotten some articles that covered your product launch or may have gotten into industry rags but this might be your first time on TechCrunch, AllThingsD, PandoDaily, GigaOm, Business Insider or the equivalent. If you believe you have a market-leading position in your product space I would worry a bit less about it.

Startup 355
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5 Simple Tactics To Make Freemium Users Pay

InfoChachkie

A version of this article previously appeared in the Wall Street Journal. Yet too often, entrepreneurs embrace giving away their products and services for the wrong reason - they are simply reticent to ask for payment. A worthless / worth-little free product will make it more difficult, not easier, to generate paying customers.

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Interview with Gabe Grifoni, Rufus Labs

socalTECH

What's your product, and what is it used for? Our products are designed for use by warehouse workers, retail staff, employees in manufacturing plants, by airlines, any place where people are moving boxes, picking and placing, shipping products, or getting things ready for pickup. So where are you now with your product?

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Do Not Obsess On Names – Obsess On Delivering Awesome Customer Value

InfoChachkie

A version of this article previously appeared in the Wall Street Journal. If Smucker’s can annually generate hundreds of millions in sales for a variety of food products, there is little risk that a mediocre company or product name will preclude you from achieving similar success. With a name like Smucker’s, it has to be good.”

Customer 100