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Smarter Digital Marketing With Smartify's Carla Bourque

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How can marketers make better decisions and get better results from their online marketing? Pasadena-based Smartify (www.getsmartify.com)''s CEO, Carla Bourque , recently talked to us about the company''s online marketing platform, and how it differentiates itself from a lot of other competitors in the market.

Marketing 196
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Yapert Raises $1.2M For Mobile Magazine

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in a seed funding round, for its interactive mobile magazine. According to the firm, the funding was led by the Tech Coast Angels, and also included the Desert Angels, Pasadena Angels, and other independent angel investors. The company said it will use the funding for continued platform expansion and sales and marketing.

Mobile 133
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DoubleBeam Wins MEDL

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Pasadena-based mobile payments company DoubleBeam has signed up Fountain Valley-based mobile marketing firm MEDL Mobile as a customer, the two announced Monday. According to the companies, MEDL Mobile will add DoubleBeam''s mobile payments software development kit to its mobile app development platform.

Mobile 153
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UberMedia's New Product Ties Your Ad Views To Your Local Shopping

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Pasadena-based mobile ad measurement platform developer UberMedia , one of the companies out of Idealab, has released a new, mobile attribution product that tracks cross-media advertisement and correlates that to foot traffic in stores.

Product 100
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DoubleBeam Buys GoPago

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Pasadena-based payment services provider DoubleBeam said Friday that it has acquired GoPago , a provider of e-commerce solutions for merchants and mobile payment products. DoubleBeam said that the deal will help it deliver a turnkey mobile commerce platform that includes an integrated POS system. READ MORE>>.

SoCalTech 159
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UberMedia Names VP

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Pasadena-based UberMedia , the Idealab-backed developer of mobile and desktop messaging and social media apps, is announcing this morning that it has hired Ken Rudman as its Vice President of Developer Relations. Rudman joins the company from AT&T Interactive, where he was Director of the Developer Program and Platform.

Idealab 154
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How Yapert Puts All Your Interests In One Mobile App, With Phil Kelly

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How do you keep up with everything that''s happening with your favorite interests, brands, and personalities on your mobile phone? Yapert raised a funding round a few weeks ago from the Tech Coast Angels, Desert Angeles, and Pasadena Angels for its mobile apps, which consolidates news and information about your favorite interests.

Mobile 159