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Smarter Digital Marketing With Smartify's Carla Bourque

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How can marketers make better decisions and get better results from their online marketing? Pasadena-based Smartify (www.getsmartify.com)''s CEO, Carla Bourque , recently talked to us about the company''s online marketing platform, and how it differentiates itself from a lot of other competitors in the market.

Marketing 196
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Wavemaker Three Sixty Teams With USC Keck School of Medicine

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Pasadena-based Wavemaker Three Sixty Health, LP , the healthcare startup investment fund led by Jay Goss, has teamed up with the University of Southern California's MESH (Medicine, Engineering, Science, Humanities) Academy at the USC Keck School of Medicine.

USC 133
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Ranker Takes $2M For Expansion Efforts

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The starup, led by Clark Benson , said the funding came from Lowercase Capital , BullPen Ventures, Data Collective , as well as prior investors Draper Associates , Rincon Venture Partners , Siemer Ventures , TenOneTen, Tech Coast Angels and Pasadena Angels. READ MORE>>. media social opinion voting crowd ranking capital venture ranker'

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DoubleBeam Wins MEDL

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Pasadena-based mobile payments company DoubleBeam has signed up Fountain Valley-based mobile marketing firm MEDL Mobile as a customer, the two announced Monday. According to the companies, MEDL Mobile will add DoubleBeam''s mobile payments software development kit to its mobile app development platform.

Mobile 153
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UberMedia Names VP

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Pasadena-based UberMedia , the Idealab-backed developer of mobile and desktop messaging and social media apps, is announcing this morning that it has hired Ken Rudman as its Vice President of Developer Relations. Rudman joins the company from AT&T Interactive, where he was Director of the Developer Program and Platform.

Idealab 154
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UberMedia's New Product Ties Your Ad Views To Your Local Shopping

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Pasadena-based mobile ad measurement platform developer UberMedia , one of the companies out of Idealab, has released a new, mobile attribution product that tracks cross-media advertisement and correlates that to foot traffic in stores.

Product 100
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Staff Ranker: Helping Hospitality Businesses Better Manage Workers

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However, Redondo Beach-based StaffRanker (www.staffranker.com) has rolled out a system to help those companies better manage what is a notoriously difficult segment of the labor market, which has a lot of turnover and which just doesn''t match existing, corporate performance management systems. They can use our platform to do the audit.

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