Startup Professionals Musings

SEPTEMBER 28, 2019

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a classic book on social media by Jim Tobin, “ Earn It. Where are the young social media users going?

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Startup Professionals Musings

DECEMBER 1, 2013

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Focus first on the social media trinity.

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Startup Professionals Musings

MARCH 27, 2015

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a recent book on social media by Jim Tobin, “ Earn It. Where are the young social media users going?

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Social Media Media Marketing Snapchat 101

SoCal Tech Calendar

AUGUST 31, 2010

Wednesday, September 1, 2010 -- Social Media Marketing. The German American Business Association (GABA) and Epic States, invite you to an exciting workshop and panel discussion focusing on the social media industry followed by a reception at the UCLA Anderson School of Management.

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Tech Zulu Event

APRIL 3, 2013

On April 7-9, 2013 San Diego welcomes the top influencers of social media in an extensive networking conference, Social Media Marketing World. You’ll also have the opportunity to connect face-to-face with social media marketing experts and build a network of like-minded individuals around the world.

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Startup Professionals Musings

MARCH 2, 2019

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the 30 percent of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” Build your brand and expert visibility.

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Startup Professionals Musings

MAY 1, 2022

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t fall into the marketing-speak trap. Don’t waste your time networking with strangers.

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Startup Professionals Musings

APRIL 13, 2019

Image via Pixabay If you are a business owner today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

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Social Media Media Invest Platform 79

InfoChachkie

JANUARY 20, 2014

How much will social media fame cost you in 2014? This reality encourages some high-profile individuals to manipulate their social media standing by acquiring fake followers. Thus, if you purchased all of the social media "juice" shown here, it would only cost you about, $6,804. The Cost Of Fake Fame.

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Social Media Media Technical Review Software Review 274

Startup Professionals Musings

AUGUST 3, 2022

In my role of business advisor to startups, I often recommend these to increase initial brand identity and market penetration. With the rate of market change today, and the advent of worldwide competitors, you need every strategy you can muster to keep up, and respond quickly to new threats.

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Startup Professionals Musings

NOVEMBER 30, 2013

Isn’t it frustrating to think you understand something new in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? Don’t Buy It ,” which asserts that “earned” social engagement drives far better business results than paid social exposure.

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Startup Professionals Musings

MAY 12, 2021

If you are a passionate technologist , it’s easy to forget that marketing is required to sell even the most compelling solution, to cut through the information overload everyone sees today on the internet. If marketing is not your thing, then you need to find a partner or outside expert to help you.

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Technical Advisors Tips Marketing Case Study 154

Startup Professionals Musings

APRIL 4, 2015

Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. When it comes to social media for your business, expect a high learning curve, but rest assured it’s not rocket science. Top social networks are Facebook (1.2

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Social Media Media Startup Tips 108

Tech Zulu Event

JUNE 26, 2013

Since its inception into the mainstream fabric of people’s lives, social media and the concept of social networking has gone through a rather peculiar evolutionary transition. From gaming, to advertising, to branding and marketing, there’s no online business plan that Facebook can’t be used for at this point.

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Social Media Entertainment Media Tool 82

SoCal Tech Calendar

SEPTEMBER 10, 2009

Wednesday, September 16, 2009 -- The MIT Enterprise Forum of the Central Coast Presents: A Comprehensive View of Social Marketing, Social Media, and Social Networks. What separates successful companies from unsuccessful ones is often marketing. that generate buzz and drive purchasing decisions.

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socalTECH

MAY 10, 2013

We caught up with CEO Walter Delph to hear how the promise of social media advertising has measured up to reality, and what that means for brands and marketers today trying to leverage the new reality of social conversations. When you say social media, what does that encompass for you now--Twitter, or beyond just Twitter?

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Eric Greenspan

MAY 9, 2013

So often I find myself coaching others on how they behave on social networks. About me: I’m a dad, a social research marketer, customer service champion, closet chef, TEDster. The post The Social Media Rules of Engagement appeared first on Eric Greenspan. When you want my help, ask, in a message.

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socalTECH

JANUARY 25, 2018

Santa Monica-based Freenfly , a startup that helps brands tap into a network of content creators and brand advocates on social media, has raised $8.5M Greenfly says the new funding will go towards technology, user acquisition, marketing initiatives, and new hires. in a Series B funding, the company said today. in funding.

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SoCal Tech Calendar

MAY 16, 2011

Wednesday, May 18, 2011 -- Social Media Breakfast. Network and mingle with marketers, PR pros, entrepreneurs, bloggers, podcasters, new-media fanatics, future SMBLA speakers and more. See [link] (more)

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TechCrunch LA

DECEMBER 16, 2019

Mining that same well of a demand for whodunnits, a roughly one-year-old Los Angeles-based startup called Solve has raised $20 million in financing to update the genre for a new generation of media consumers. Solve began as a series developed within the mobile-focused entertainment studio, Vertical Networks.

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Social Media Media Startup Mobile 131

socalTECH

OCTOBER 21, 2014

What''s unique about it, it is stream live social media, and actually puts that social media content on the display right in front of you. How big is this market? Nanxi Liu: In 2010, an industry report came out that predicted that digital signage was going to be a $4 billion market in 2014. READ MORE>>.

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Social Media Media Startup Culver City 178

Eric Greenspan

MAY 25, 2010

What I mean by this is we do radio better by building it around the web, social media and traditional marketing strategies alongside, behind and wrapped around our radio shows. For one, we built a following by using Facebook and Twitter and other social networking sites. We built unique websites for each show.

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Social Media Media Blogging Tips 220

SoCal Tech Calendar

NOVEMBER 9, 2012

Thursday, November 15, 2012 -- Driving Purchase Decisions in the Social Media Era. TCOSC Marketing and Sales Executives Society. Driving Purchase Decisions in the Social Media Era Social media is evolving rapidly and is dramatically altering how purchase decisions are made.

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Tech Zulu Event

DECEMBER 10, 2013

has appointed Matt Monahan as its VP Social Media Marketing to stir its digital business acceleration. Monahan will be in charge of managing Science’s social customer acquisition companies like EverySignal and Madrigold. LA-based Science Inc.,

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SoCal Tech Calendar

NOVEMBER 14, 2012

Driving Purchase Decisions in the Social Media Era. TCOSC Marketing and Sales Executives Society. Social media is evolving rapidly and is dramatically altering how purchase decisions are made. See [link] (more)

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Social Media Media Technology Council TCOSC 113

Startup Professionals Musings

JULY 3, 2022

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a classic book on social media by Jim Tobin, “ Earn It. Where are the young social media users going?

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Startup Professionals Musings

MARCH 23, 2020

Too many entrepreneurs I meet in my role as a business advisor still seem to believe networking is all about selling and convincing everyone that what you have will change the world. Effective networkers are quick to empathize with other people, to understand their position and where they are coming from.

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Startup Professionals Musings

JULY 9, 2011

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success.

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Startup Professionals Musings

OCTOBER 2, 2013

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time.

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Social Media Media Entrepreneur Metrics 101

Tech.Co

OCTOBER 20, 2017

We asked him about building relationships and advice for founders needing to expand their network. What is one practical tip you’d give a young entrepreneur who is just setting out to build a professional network? There is no better network builder than providing value. What was your biggest networking faux pas?

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Startup Professionals Musings

AUGUST 24, 2013

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the realm of the 47% of small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” You need to be there.

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Social Media Media Startup Platform 108

Startup Professionals Musings

OCTOBER 16, 2017

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a classic book on social media by Jim Tobin, “ Earn It. Where are the young social media users going?

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Social Media Media Snapchat Platform 64

socalTECH

SEPTEMBER 18, 2014

San Diego-based Covario , the search and content marketing agency, is being acquired by Dentsu Aegis Network , the companies said late Wednesday. According to the two, Covario has over 140 professionals offering up paid and organic search, social media, and content marketing services to brands and direct marketing clients.

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Networking SEO Organic Search Social Media 124

Startup Professionals Musings

NOVEMBER 2, 2013

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” Currently, social media is the least used of all customer interaction methods. Develop a marketing strategy specific to this media.

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Social Media Media Startup Social Network 106

Startup Professionals Musings

APRIL 9, 2017

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

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Social Media Media Tips Platform 66

SoCal Tech Calendar

JUNE 19, 2009

Thursday, June 25, 2009 -- Using Social Media to Market Your Business. Resistance to social media is futile. Millions of people are creating content for the social Web. Social networking tools are being integrated in the marketing efforts of many corporations, from start-ups to multi-nationals.

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SoCal Tech Calendar

FEBRUARY 16, 2017

Wednesday, February 22, 2017 -- Silicon Beach Networking Mixer At Prince O' Whales. Our networking events attract professionals from entertainment, tech, social media, fashion, and marketing and we're quite popular with influencers as well. aff=socaltech.

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Playa Del Rey Networking SoCalTech Social Media 100