socalTECH

SEPTEMBER 9, 2016

Santa Monica-based TaskUs , the fast growing provider of outsourced customer experience and back end services for online companies, said it has hired three new executives on Thursday, to help it with its growth efforts. Sakar was previously at PatientSafe Solutions, Sutherland Global Services, and Sutherland Healthcare Solutions.

Outsource 100

Outsource Santa Monica Yahoo Sales 100

Startup Professionals Musings

FEBRUARY 17, 2021

You can now skip the mandatory office space rental, with secretary and bookkeeping staff, or outsourcing. Social media facilitates marketing and sales. For startups, social media and color printers have essentially replaced the need for external public relations and marketing services.

Entrepreneur 162

Entrepreneur Startup Social Media Outsource Development 162

Startup Professionals Musings

APRIL 19, 2020

Ready to scale is when you have a proven product and a proven business model, about to expand to new geographies and markets. Most consulting services, like marketing, are not scalable, since they must be delivered by experts, and cloning experts is slow and expensive. Outsource what is non-strategic to optimize leverage.

Startup 154

Startup Outsource Ideas Research 154

Startup Professionals Musings

MARCH 10, 2023

Entrepreneurs need to document a process of responding to a market need, sizing opportunity, assigning a specific business model, and planning for marketing, sales, and customer satisfaction. Typically some production and delivery is outsourced, requiring formal contracts and documentation.

Outsource Development 115

Outsource Development Startup Competition Ideas 115

Berkonomics

JUNE 25, 2015

But, more often, this is just the virtualization of what we used to call outsourcing. Yep: revenues of over $100 million per year with a market cap around $800 million. You’re used to outsourcing payroll, bookkeeping, and logistics. Bazaarvoice, a company in Austin, Texas is a great example of this kind of operation.

Outsource 120

Outsource Social Media Commerce Writing 120

Startup Professionals Musings

OCTOBER 30, 2020

Don’t forget to market yourself before, during, and after your initial idea, through social media, websites, and events. Customer feedback, including blog comments, usability reviews, and early user testimonials, build relationships and provide credible marketing to the broader customer community.

Outsource Development 154

Outsource Development Social Media Software Review Customer 154

Startup Professionals Musings

APRIL 17, 2022

Very few entrepreneurs have the range of skills and experience to be the solution creator as well as business creator, or operational as well as sales leader. If both of you are experts at software development, even though one loves design and the other loves coding, that still won’t get the marketing done.

Software Review 154

Software Review CTO Hire Outsource Development Startup 154

Startup Professionals Musings

FEBRUARY 9, 2020

Outsourcing your core competency does not work. The sales professional. A sales fanatic on the founder team helps to contain that risk. The combination of technical insight, founder authority, and sales experience is a hard-to-beat advantage in a competitive market. The financial suit.

Technical Advisors 123

Technical Advisors Outsource Development Startup High Tech 123

Startup Professionals Musings

DECEMBER 13, 2019

It’s always tempting to think that more product variations will satisfy more customers and lead to new sales. Ineffective and expensive marketing campaigns. The most cost-effective marketing approaches have changed; from catalogs to web sites, and from television commercials to social media.

Outsource Development 122

Outsource Development Outsource Metrics Technical Review 122

Both Sides of the Table

FEBRUARY 6, 2013

My rationale is simple: everything goes wrong and only great teams can respond to competitors, markets, funding environments, staff departures, PR disasters and the like. Your first sales people should be consultative sellers who can fuel evangelical sales. Final startup grind from msuster. Don’t hire a homogenous team.

Startup 388

Startup Slides Outsource Development Sales 388

InfoChachkie

OCTOBER 13, 2009

Sales – Many publishers, including Grit, encouraged newspaper boys to create new routes and expand existing ones by aggressively selling subscriptions to non-subscribers. This pay-per-newspaper formula directly rewarded the children’s sales efforts and sparked a life-long entrepreneurial fire in generations of newspaper boys.

Web 2.0 222

Web 2.0 Web Sales Outsource Development 222

InfoChachkie

JUNE 4, 2012

As an entrepreneur, I helped create companies which achieved two IPOs and two trade sales totaling $385 million. Perform China Syndrome Market Analysis. In order to reasonably assess the size of your addressable market, you must perform a bottoms-up analysis which is based on a number of elemental assumptions.

Entrepreneur 272

Entrepreneur Outsource Ideas Technical Review 272

socalTECH

OCTOBER 7, 2013

Some of the most recent listings: Director of Marketing , Ramprate. We were recently named Top 10 IT Outsourcing Advisor and Top 5 Boutique Sourcing Advisory recently. Vice President, Sales and Marketing , Stanton Chase International. Reporting directly to the VP of Finance.

SoCalTech 138

SoCalTech Outsource SaaS Report 138

Startup Professionals Musings

JUNE 7, 2020

Entrepreneurs need to document a process of responding to a market need, sizing opportunity, assigning a specific business model, and planning for marketing, sales, and customer satisfaction. Typically some production and delivery is outsourced, requiring formal contracts and documentation.

Entrepreneur 131

Entrepreneur Outsource Development Startup Competition 131

Both Sides of the Table

MARCH 19, 2013

The era of VCs investing in successful consumer Internet startups such as eBay led to a belief system that seemed to permeate many enterprise software startups that hiring sales or implementation people was a bad thing. But the “no sales people” mantra isn’t what I’m here to take on. I believe it’s flawed.

Startup 403

Startup Sales Software Review Technical Review 403

socalTECH

MARCH 5, 2014

We caught up with founder and CEO Grant Kirkwood --a serial entrepreneur and veteran of providing infrastructure to the enterprise markets--on the vision behind the company. Companies were saying--we want to outsource these kinds of things, because they''re not our core competency. There are lots of folks thinking about this market.

Cloud Computing 217

Cloud Computing Outsource Development Outsource Startup 217

Startup Professionals Musings

APRIL 29, 2023

On the product side, once you have a proven product and business model, all you need is money to build inventory, and a sales and marketing operation to drive the business. Customers won’t pay to see your new employees learning on the job, and outsourcing the real work to a cheap labor source is a recipe for disaster.

Startup 111

Startup Training Services Writing 111

socalTECH

DECEMBER 12, 2014

If you''re a brand or retailer, needing to get online, there are a lot of things to deal with to run your e-commerce business smoothly--everything from your e-commerce site itself, to taking photos of your products, packing and shipping, to digital marketing. Who are your ideal customers and market? Our clients like that a lot.

Commerce 203

Commerce Venture Capital Internet Brands Startup 203

socalTECH

APRIL 30, 2018

For this morning's interview, we caught up with Elizabeth Cholawsky , the new CEO of Santa Barbara-based HG Data (www.hgdata.com), which develops software which helps marketers and salespeople understand the "technology stack" of their potential customers and prospects. I've been in product, product development, marketing, and management.

Santa Barbara 113

Santa Barbara High Tech Outsource Development Startup 113

Startup Professionals Musings

MAY 4, 2020

In my experience as an advisor to startups, the difference is almost always related to the founder and their execution strategy , more so than to the solution quality or the market. Initially, you may be able to do everything in your startup, including product development, marketing, and shipping orders.

Startup 123

Startup Outsource Development Entrepreneur Outsource 123

InfoChachkie

MAY 16, 2011

1) Expect Independent Channel Sales Reps To Perform Missionary Sales. Rationale: I cannot afford to hire a direct sales force. Fallacy: Third-party, OEM (Original Equipment Manufacturing) representatives succeed once the sales process is defined, proven and documented. 4) Perform China Syndrome Market Analysis.

Startup 242

Startup Outsource Development Outsource Sales 242

socalTECH

MARCH 1, 2018

Ahead of the conference, we sat down and spoke with Kevin Anderson , co-founder and CEO of Los Angeles-based Appetize (www.appetizeapp.com), a rapidly growing developer of point-of-sale software, on the topic of customer service. Lots of startups talk about trying to outsource all their customer support.

Customer 113

Customer Custom Services Conference 113

Startup Professionals Musings

AUGUST 3, 2020

On the product side, once you have a proven product and business model, all you need is money to build inventory, and a sales and marketing operation to drive the business. Customers won’t pay to see your new employees learning on the job, and outsourcing the real work to a cheap labor source is a recipe for disaster.

Startup 174

Startup Training Services Writing 174

Tech Zulu Event

AUGUST 13, 2013

Create a Marketing Plan. Marketing is key in helping you to develop long-term, strategic plans that can stop your cash drain. Your sales forecast is an essential variable for cash and profit planning. Strategic marketing means finding ways to promote and sell your product so that you achieve specific goals.

Outsource Development 91

Outsource Development Outsource Startup Marketing 91

Startup Professionals Musings

SEPTEMBER 13, 2015

Outsourcing your core competency does not work. The sales professional. A sales fanatic on the founder team helps to contain that risk. The combination of technical insight, founder authority, and sales experience is a hard-to-beat advantage in a competitive market. The financial suit.

Technical Advisors 105

Technical Advisors Outsource Development Startup High Tech 105

Startup Professionals Musings

JANUARY 11, 2015

Ready to scale is when you have a proven product and a proven business model, about to expand to new geographies and markets. Most consulting services, like marketing, are not scalable, since they must be delivered by experts, and cloning experts is slow and expensive. Outsource what is non-strategic to optimize leverage.

Startup 103

Startup Outsource Invest Ideas 103

socalTECH

JULY 5, 2016

Irvine-based American Industrial Systems , a provider of engineering services and products for the Interet-of-Things, oil and gas, industrial automation, and other markets, has sold a 60 percent stake of the company to Ennoconn. Financial terms of the sale were not announced.

Sales 133

Sales Product Services Marketing 133

Tech Zulu Event

MAY 22, 2014

Outsourcing can be an extremely cost-effective solution here. For example, if your target market is end consumers, look for guerilla marketing opportunities like sponsoring an event or a slower building viral campaign using YouTube. If you already have a list of targeted customers, don’t overlook email marketing.

Startup 97

Startup Outsource Development Software Review Sales 97

Both Sides of the Table

MARCH 30, 2011

The part of the movement that resonates the most with me (in my words) is that entrepreneurs should keep their capital expenditures really low while they’re experimenting with their product and determining whether there is a large market for what they do. Nascent startup markets are like fine wine, they take time to develop.

Development Team Review 374

Development Team Review Technical Review Startup Resource 374

Tech Coast Venture Network

APRIL 21, 2010

Don’t even think about getting money from others before you manage sale number one. Start out part-time in your new business and ensure that you know the market and the opportunity. Start on your own, and outsource later. Benefits outsourcing through professional employer organizations, however, is another matter.

Outsource 100

Outsource Tips Venture Capital Resource 100

Startup Professionals Musings

MAY 14, 2012

The most common failures are solutions looking for a problem, lack of a defined market, and giving away the product. Target market. A target market is the group of customers that the startup plans to attract through marketing and sales their product or service. Sales/Marketing. Production.

Sales 97

Sales Customer Custom Outsource 97

Startup Professionals Musings

FEBRUARY 18, 2018

Outsourcing your core competency does not work. The sales professional. A sales fanatic on the founder team helps to contain that risk. The combination of technical insight, founder authority, and sales experience is a hard-to-beat advantage in a competitive market. The financial suit.

Technical Advisors 57

Technical Advisors Startup Outsource Development High Tech 57

Startup Professionals Musings

JULY 15, 2019

Very few entrepreneurs have the range of skills and experience to be the solution creator as well as business creator, or operational as well as sales leader. If both of you are experts at software development, even though one loves design and the other loves coding, that still won’t get the marketing done.

Software Review 88

Software Review CTO Hire Outsource Development Startup 88

Startup Professionals Musings

SEPTEMBER 7, 2013

Ready to scale is when you have a proven product and a proven business model, about to expand to new geographies and markets. Most consulting services, like marketing, are not scalable, since they must be delivered by experts, and cloning experts is slow and expensive. Outsource what is non-strategic to optimize leverage.

Tips 111

Tips Startup Outsource Ideas 111

Both Sides of the Table

APRIL 20, 2010

I recently did a post for startups on understanding sales people. I know this will fall like a lead balloon to the many people who believe it is possible to have a [insert: startup incubator or technology accelerator or technology consultant or outsource firm] build your technology. I don’t believe that one exists.

CTO Hire 400

CTO Hire Fractional VPE Startup Outsource Development 400

Startup Professionals Musings

JUNE 11, 2014

Outsourcing your core competency does not work. The sales professional. A sales fanatic on the founder team helps to contain that risk. The combination of technical insight, founder authority, and sales experience is a hard-to-beat advantage in a competitive market. The financial suit.

Technical Advisors 98

Technical Advisors Startup Outsource Development High Tech 98

Startup Professionals Musings

JULY 27, 2014

You can now skip the mandatory office space rental, with secretary and bookkeeping staff, or outsourcing. Social media facilitates marketing and sales. For startups, social media and color printers have essentially replaced the need for external public relations and marketing services.

Entrepreneur 104

Entrepreneur Startup Social Media Commerce 104