guerrilla 
InfoChachkie
NOVEMBER 5, 2012
However, many people are not aware that prior to entering academia, Steve was a wily and creative marketing entrepreneur. As the VP of Marketing, Steve inherited a department of 14people that was burning $4M annually. Despite these abundant resources, the team's ineffectiveness was reflected by the company's dismal 11% market share.
InfoChachkie
JUNE 24, 2013
One that he particularly struggled with was "word-of-mouth marketing,”which he consistently referred to as "mouth-to-mouth marketing." We adopted his phrasing and made it our mission to devise creative, mouth-to-mouth marketing initiatives. I now realize why guerrilla marketing is not for the timid. we sure do.
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InfoChachkie
JUNE 24, 2013
One that he particularly struggled with was "word-of-mouth marketing,”which he consistently referred to as "mouth-to-mouth marketing." We adopted his phrasing and made it our mission to devise creative, mouth-to-mouth marketing initiatives. I now realize why guerrilla marketing is not for the timid. we sure do.
Startup Professionals Musings
MARCH 21, 2021
Product development. For a great idea person, the product details keep changing for the better, but nothing ever gets finished. Effective marketing. Guerrilla marketing preaches the importance of prospect follow-up if you even hope to succeed in business. They expect prompt formal follow-up to questions.
AeA Los Angeles Council
APRIL 10, 2008
Having been both a marketing & sales executive, I have seen first-hand how silos between these two departments can exist while products (or the sale of services) still "succeed" despite the rivalry. Panelists include: Mark Friedman , President of the Velos Group, an industry expert in Sales Lead Management.
InfoChachkie
FEBRUARY 19, 2014
In the case of Invoca, customers pay a monthly subscription price for the company''s inbound call marketing platform. For most companies, existing customers are the most economical and lucrative source of incremental sales. This division of labor facilitates a "spike and spread" of your product across a customer''s entire organization.
Startup Professionals Musings
JANUARY 16, 2013
Product development. For a great idea person, the product details keep changing for the better, but nothing ever gets finished. Effective marketing. Guerrilla marketing preaches the importance of prospect follow-up if you even hope to succeed in business. They expect prompt formal follow-up to questions.
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