Remove Marketing Remove Reference Remove Study Remove Technical Review
article thumbnail

Startup Due Diligence Is Not a Mysterious Black Art

Startup Professionals Musings

This is the dreaded “due diligence” process. In my view, understanding due diligence can only improve information flow, and leads to a better long-term partnership with your investor. In my view, understanding due diligence can only improve information flow, and leads to a better long-term partnership with your investor.

article thumbnail

Understanding the Dreaded Investor Due Diligence

Startup Professionals Musings

This is the dreaded “due diligence” process. In my view, understanding due diligence can only improve information flow, and leads to a better long-term partnership with your investor. In my view, understanding due diligence can only improve information flow, and leads to a better long-term partnership with your investor.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Acquire Customers by Marketing “Heroes”

Both Sides of the Table

Many of you have read or at least know the primary thesis of “ Crossing the Chasm &# the seminal book on marketing your products to mainstream consumers by Geoffrey Moore. It influenced a generation of tech marketers. We all intuitively know this curve now but we don’t all market effectively to it.

Marketing 294
article thumbnail

How To Prevent Gaps in An Innovative Startup Strategy

Startup Professionals Musings

In fact, it’s all about the “focus” required to get early stage technology products across the deadly chasm from early adopters to mainstream customers. There are other chasms out there just as deadly as the technology one, such as the ones below: Market requirements chasm. Marketing and sales chasm.

Startup 150
article thumbnail

How to Shorten Your Sales Cycle and Avoid Wasting Time

Both Sides of the Table

The most likely outcome if you manage to interest the senior exec (for the sake of this post let me call her the CEO) is that she will refer you down the organization to somebody who would be involved in the decision. We will have to build (or buy) technology in this area.” The benefits of this are clear: 1.

Sales 375
article thumbnail

Smart Entrepreneurs Anticipate Market Segment Gaps

Startup Professionals Musings

In fact, it’s all about the “focus” required to get early stage technology products across the deadly chasm from early adopters to mainstream customers. There are other chasms out there just as deadly as the technology one, such as the ones below: Market requirements chasm. Marketing and sales chasm.

Marketing 101
article thumbnail

Why It Pays To Focus Your Business On A Narrow Niche

Startup Professionals Musings

In fact, it’s all about the “focus” required to get early stage technology products across the deadly chasm from early adopters to mainstream customers. There are other chasms out there just as deadly as the technology one, such as the ones below: Market requirements chasm. Marketing and sales chasm.