Both Sides of the Table

DECEMBER 17, 2013

The most likely outcome if you manage to interest the senior exec (for the sake of this post let me call her the CEO) is that she will refer you down the organization to somebody who would be involved in the decision. If they’re not buying you need to be marketing to them not selling to them. The benefits of this are clear: 1.

Sales 375

Sales Technical Review Organization Case Study 375

Startup Professionals Musings

SEPTEMBER 13, 2011

There are other chasms out there just as deadly as the technology one, such as the ones below: Market requirements chasm. Marketing and sales chasm. These days, with all the clutter in the marketplace, the highest cost is usually marketing. Marketing costs can be a deep hole.

Marketing 95

Marketing Entrepreneur Technical Review Customer 95

Startup Professionals Musings

JULY 9, 2022

Nevertheless, there is nothing wrong with studying and learning from the wisdom and experience of others. Every entrepreneur needs to leverage social media for better marketing, requirements, and customer service. So for those of you that love checklists, I saw some real value in the classic book by James M. Gamification.

Technology 133

Technology Cloud Computing Social Media Networking 133

Startup Professionals Musings

APRIL 27, 2019

There are other chasms out there just as deadly as the technology one, such as the ones below: Market requirements chasm. Marketing and sales chasm. These days, with all the clutter in the marketplace, the highest cost is usually marketing. Marketing costs can be a deep hole.

Technical Review 102

Technical Review Customer Custom Satisfaction 102

Startup Professionals Musings

JANUARY 3, 2022

In fact, his analysis of current statistics and many case studies leads both of us to recommend a focus on a set of key hiring principles that shouldn’t come as a surprise, but don’t seem to get followed very often these days by new companies, or even the more mature ones: Look for a cultural fit before a skill match. Marty Zwilling.

Training 135

Training Case Study Resource Statistics 135

Both Sides of the Table

JANUARY 25, 2014

So perhaps his king reference was fitting. In tech circles one refers to the firm as either Kleiner Perkins, KP or Kleiner. Because they couldn’t have “normal” professions they become traders, peddlers, market makers and financiers. Tech Market Analysis VC Industry'

Education 417

Education Venture Capital UCSD Class 417

Tech Zulu Event

MARCH 2, 2013

The job market, too, will feel a significant impact from cloud computing technology. He references CIO Bernard Golden’s argument, made in The IT Jobs Cloud Computing Will Create , that while some roles may disappear altogether, others will remain, but in much less demand. trillion mark annually, thanks to the new cloud systems.

Cloud Computing 85

Cloud Computing Marketing CIO Organization 85

socalTECH

NOVEMBER 6, 2020

As time has gone on, the company then shifted into the ridesharing market, essentially operating as a car availability platform for Uber and Lyft drivers. As we studied that Gen 1 and Gen 2 of the company, a few things popped out at us. When I studied the landscape, it's clear that for our consumers, they are very price conscious.

Startup 124

Startup Pricing Platform Study 124

InfoChachkie

APRIL 25, 2011

It has also influenced my thoughts, as evidenced by the six infoChachkie blog entries which reference Art. For instance, Guy refers to an entrepreneur’s venture as their “cause.” However, greater exposure to studies performed by other, less widely-read persuasion experts would have been appreciated. I was not disapointed.

Technical Review 279

Technical Review Blogging Class Entrepreneur 279

InfoChachkie

SEPTEMBER 3, 2013

For instance, in a crowded market, a highly differentiated one-liner might make the difference between a startup generating meaningful investor discussions and languishing in obscurity. Per Chris, "The top 10 most referenced companies account for the 46% of all startup references on AngelList. AngelList Differentiation.

Product 208

Product Yammer Technical Review Google 208

Southern California Edison Blog

FEBRUARY 22, 2018

In a study from NewVantage Partners, 48.4% This information can enable an organization to create more effective marketing campaigns, improve customer service, discover new opportunities for revenue, and improve operational efficiency. Volume refers to the enormous amount of data that is being analyzed.

Organization 59

Organization Competition Networking Customer 59

Startup Professionals Musings

MAY 1, 2017

This bias refers to a form of selective thinking in which every boss seeks out and overvalues information that confirms their existing beliefs, and neglects or undervalues information that is contradictory to those precepts. Salience bias refers to the human tendency to overestimate evidence that is recent or vivid. Optimism bias.

Examples 60

Examples Sample Summary Study 60

Startup Professionals Musings

APRIL 23, 2017

There are other chasms out there just as deadly as the technology one, such as the ones below: Market requirements chasm. Marketing and sales chasm. These days, with all the clutter in the marketplace, the highest cost is usually marketing. Marketing costs can be a deep hole.

Customer 76

Customer Custom Entrepreneur Technical Review 76

Startup Professionals Musings

SEPTEMBER 29, 2019

Nevertheless, there is nothing wrong with studying and learning from the wisdom and experience of others. Every entrepreneur needs to leverage social media for better marketing, requirements, and customer service. So for those of you that love checklists, I saw some real value in the classic book by James M. Gamification.

Technology 86

Technology Cloud Computing Social Media Networking 86

Both Sides of the Table

MARCH 21, 2013

Integrate PS Work Into Sales & Marketing Processes. You want to be sure that you get customer commitments before doing the work do agree a case study afterwards if the project is successful. And chances are you’re in big need of a killer customer reference. At a minimum co-ownership of the IP.

Software Review 321

Software Review Software Services Company 321

Both Sides of the Table

OCTOBER 4, 2009

Not only do I need to understand a customer pain point that my solution solves but I also need to convince them that my product does it better or most cost effectively than others on the market. They like to feel like they compared your solution to something else on the market. To the contrary. Why Buy Now?

Sales 319

Sales Startup Platform Tips 319

Startup Professionals Musings

NOVEMBER 10, 2012

There are other chasms out there just as deadly as the technology one, such as the ones below: Market requirements chasm. Marketing and sales chasm. These days, with all the clutter in the marketplace, the highest cost is usually marketing. Marketing costs can be a deep hole.

Startup 101

Startup Technical Review Customer Custom 101

Startup Professionals Musings

MARCH 1, 2017

If you don’t focus on it, you can expect to be one of the 25 percent of CEO turnovers that occur every year from firing or forced retirement, as reported by a recent Harvard study. Business leadership requirements change just like market requirements. Consistently focus on the “we,” not “me.” Words are important.

Coach 72

Coach Ideas Startup Study 72

Tech Zulu Event

JUNE 24, 2016

The Affordable Care Act, often referred to as “Obamacare,” has enacted major changes for healthcare providers since it was enacted at the start of President Obama’s first term. A Shift to Exchanges: A Disruptive Change in Healthcare. That bodes well for economies of scale, long-term costs, and employee recruitment efforts.

Startup 49

Startup Competition Study Writing 49

InfoChachkie

AUGUST 6, 2012

As Co-Founder and CEO of Commission Junction, Lex grew the company from two employees to become the de facto leader in the world of affiliate marketing, beating Google in the process. To this day, Commission Junction remains the dominant player despite Google's significant investment of time, money and resources.

Organization 203

Organization RSS Google Examples 203

Both Sides of the Table

FEBRUARY 26, 2016

I think you’ll learn more in watching the 20-minute interview that Troy Carter and I did than you will in most tech interviews because he cuts down to the raw essence of what it takes any product to be discovered and nurtured and the power of being able to connect the right emerging artist with the right influencers in a market.

Mentor 150

Mentor Venture Capital Marketing Product 150

Startup Professionals Musings

MARCH 28, 2015

Nevertheless, there is nothing wrong with studying and learning from the wisdom and experience of others. Every entrepreneur needs to leverage social media for better marketing, requirements, and customer service. So for those of you that love checklists, I saw some real value in a recent book by James M. Gamification.

Startup 107

Startup Cloud Computing Social Media Entrepreneur 107

Both Sides of the Table

JUNE 22, 2015

As the desk-based Internet emerged it was initially sold through telecom carriers (after players like AOL and EarthLink innovated the market). If you know that at senior levels the buyers often have an enemy in mind in each of their big moves in the market you can use that to your great advantage.

Outsource Development 150

Outsource Development Startup Customer Custom 150

Startup Professionals Musings

MARCH 29, 2019

In fact, his analysis of current statistics and many case studies leads both of us to recommend a focus on a set of key hiring principles that shouldn’t come as a surprise, but don’t seem to get followed very often these days by new companies, or even the more mature ones: Look for a cultural fit before a skill match. Marty Zwilling.

Training 73

Training Case Study Resource Statistics 73

Tech Zulu Event

JANUARY 19, 2012

Due to the combination of these factors, marketers began to more heavily fund digital platforms. Daily deal” couponing continues to be a popular tool among consumers and marketers, and many major companies have implementing their own version of the trend. A study conducted by Rice University’s Jesse H.

Mobile 85

Mobile Software Review Statistics Technical Review 85

InfoChachkie

JULY 1, 2013

Would you study for a test, train for a marathon or memorize your lines for a play? early-stage, late-stage, market-sector focuses, etc.) One way to unequivocally convey your disregard of your audience’s frame-of-reference is to tell them things you are certain to already know. Wing It With Irrelevant Sonic Fillers.

Slides 220

Slides Tips Startup RSS 220

Startup Professionals Musings

FEBRUARY 4, 2012

Remember that up to this point, the investor has primarily seen and talked to the founder and CEO, and studied written documents. Technical due diligence typically starts with a full one or two day review with the engineering and product marketing staff. Market need and size validation. Market need and size validation.

Technical Review 94

Technical Review Startup Writing Competition 94

Startup Professionals Musings

OCTOBER 18, 2017

Nevertheless, there is nothing wrong with studying and learning from the wisdom and experience of others. Every entrepreneur needs to leverage social media for better marketing, requirements, and customer service. So for those of you that love checklists, I saw some real value in the classic book by James M. Gamification.

Cloud Computing 61

Cloud Computing Startup Social Media Networking 61

Startup Professionals Musings

FEBRUARY 2, 2014

Nevertheless, there is nothing wrong with studying and learning from the wisdom and experience of others. Every entrepreneur needs to leverage social media for better marketing, requirements, and customer service. So for those of you that love checklists, I saw some real value in a new book by James M. Gamification.

Cloud Computing 99

Cloud Computing Social Media Entrepreneur Networking 99

InfoChachkie

JANUARY 12, 2012

People skills <again> People skills <and again> Market/technology acuity (patterns of success, domain expertise). He was worse than useless as his frame of reference seldom synced up with my portfolio company. Rolodex/deal flow (deal sourcing/ability to make connections for the portfolio).

Venture Capital 239

Venture Capital Startup Entrepreneur SaaS 239

Startup Professionals Musings

AUGUST 27, 2010

There are other chasms out there just as deadly as the technology one, such as the ones below: Market requirements chasm. Marketing and sales chasm. These days, with all the clutter in the marketplace, the highest cost is usually marketing. Marketing costs can be a deep hole.

Startup 90

Startup Technical Review Customer Custom 90

Tech Zulu Event

OCTOBER 22, 2011

The goal is not only to create a brand but rather the hope of becoming everyday jargon referring to the action in which you provide. For me, in college, ‘Facebook me’ was conjugated in our lexicons as frequently as ‘to study.’ This made me think that Trip makes a valid point with the marketing strategy behind ‘verb names.’

Google 82

Google Platform Startup Study 82

Startup Professionals Musings

OCTOBER 22, 2010

Remember that up to this point, the investor has primarily seen and talked to the founder and CEO, and studied written documents. Technical due diligence typically starts with a full one or two day review with the engineering and product marketing staff. Market need and size validation. Market need and size validation.

Technical Review 90

Technical Review Writing Competition Tips 90

InfoChachkie

JULY 1, 2013

Would you study for a test, train for a marathon or memorize your lines for a play? early-stage, late-stage, market-sector focuses, etc.) One way to unequivocally convey your disregard of your audience’s frame-of-reference is to tell them things you are certain to already know. Wing It With Irrelevant Sonic Fillers.

Slides 154

Slides Tips Startup Research 154

Startup Professionals Musings

JULY 8, 2015

The “valley of death” is a common term in the startup world, referring to the difficulty of covering the negative cash flow in the early stages of a startup, before their new product or service is bringing in revenue from real customers.

Entrepreneur 105

Entrepreneur Startup Technical Review Equity 105

Startup Professionals Musings

MARCH 15, 2017

In fact, his analysis of current statistics and many case studies leads both of us to recommend a focus on a set of key hiring principles that shouldn’t come as a surprise, but don’t seem to get followed very often these days by new companies, or even the more mature ones: Look for a cultural fit before a skill match.

Training 58

Training Case Study Resource Statistics 58

TechCrunch LA

MAY 14, 2020

“That is going to stay the same but our goal is to build a network of practices across the country in partnership with the leading providers in each market. They say they’ve treated “thousands” of women in Los Angeles and have more than 250 referring providers, such as OB-GYNs, at this stage.).

Startup 140

Startup Los Angeles Platform Research 140