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Entering the Japanese Market

SoCal Tech Calendar

Thursday, August 12, 2021 -- Entering the Japanese Market by Partnering With The Japan External Trade Organization (JETRO). Please join Biocom Los Angeles and the Japan External Trade Organization (JETRO) for a virtual webinar to learn how Life Science companies in the Greater LA area can enter the Japanese market.

Marketing 100
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Citrix Courts Developers

socalTECH

The Santa Barbara-based online division of Citrix said this morning that it is targeting developers this morning, with a new set of resources aimed at helping customers, partners, and developers to integrate their products with its various GoTo products, including GoToMeeting, GoToWebinar, and GoToTraining. READ MORE>>.

Develop 124
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Why Entrepreneurs Should Be Respected More Than Loved

Both Sides of the Table

Eventually you need a VP of Product to handle your product roadmap, a CTO for engineering leadership and VPs of sales, marketing & biz dev. If you hire truly talented people you end up definitionally with a lot of competitive peers who will inevitably jockey for resources and control. Marketing of course often feels the opposite.

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Eucalyptus Joins In Cloud Computing Alliance

socalTECH

According to newScale , rPath , and Eucalyptus , the three have created a new coalition called the "NRE" alliance, which will promote the firms' integrated technology platform for the cloud computing market. The three vendors first announced the three way collaboration back in August.

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Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan

SoCal CTO

Poogling events/webinar, radio show expansion and social media relationships and events. I’m more familiar with content marketing in B2B Marketing. I’ve got to imagine this makes tracking marketing spend challenging. Anything else you doing from a marketing standpoint that's working well? Great posts.

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Too Busy for Social Media Marketing Could Be Fatal

Startup Professionals Musings

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. What’s the problem?

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Don’t Be Too Busy for Social Media Marketing

Startup Professionals Musings

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception. Develop a marketing strategy specific to this media.