Berkonomics

NOVEMBER 9, 2017

How many of us throw away marketing dollars because our paid efforts reach an audience that is much larger than the target or niche audience we need to reach? Whether it be for publications, social marketing, or even those once-necessary postal mailers, we have tools now that were not available just a few years ago. This is easy.

Marketing 266

Marketing Resource Advertising Social Media 266

Startup Professionals Musings

OCTOBER 2, 2023

Product development at this stage is the process of scaling up for manufacturing and marketing rollout. Specialized VCs start to jump in at this stage. Business commercialization. The technology is now embodied in a solution that can be replicated to reliably solve a real customer problem.

Resource 102

Resource Ideas Funding Research 102

SoCal Tech Calendar

AUGUST 10, 2021

Thursday, August 12, 2021 -- Entering the Japanese Market by Partnering With The Japan External Trade Organization (JETRO). Please join Biocom Los Angeles and the Japan External Trade Organization (JETRO) for a virtual webinar to learn how Life Science companies in the Greater LA area can enter the Japanese market. Biocom California.

Marketing 100

Marketing Study Organization Resource 100

TechEmpower

MARCH 4, 2024

This shift allows business to reallocate human resources to more complex and strategic roles, or eliminate those positions entirely. At TechEmpower , we’ve used LLMs as part of marketing strategies where you can find and classify companies, personalize outreach campaigns and have personalized drip campaigns.

Generative AI 295

Generative AI TechEmpower CTO Hire Outsource Development 295

Both Sides of the Table

APRIL 28, 2012

They just need you to update your marketing materials. I always tell teams I meet with, “The scarcest resource in your company is management bandwidth. That channel deal that you thought would take no times ends up burning scarce calories. Every team I fund comes across as laser focused on their core mission. My advice?

Resource 415

Resource Startup Product Ideas 415

socalTECH

JULY 22, 2021

Carsten Breitfeld--follows a number of other companies in the electric vehicle space in Southern California who have taken the SPAC route to market, even as it has yet to start shipping its first vehile, the FF 91.

Marketing 113

Marketing Southern California Acquisition Resource 113

Startup Professionals Musings

SEPTEMBER 22, 2022

Great marketing is required to generate revenue and grow every business, especially new businesses which have no brand recognition nor loyal customer base. I also look for a commensurate portion of the plan describing the specific innovative marketing deliverables, beyond the traditional marketing items.

Marketing 133

Marketing Customer Custom Outsource Development 133

Berkonomics

FEBRUARY 24, 2012

First, few startups can use that much money today with all of the virtual services available and increasingly inexpensive methods of development, prototyping and marketing. Third (if you’re keeping score), it is not wise to dilute the founder’s ownership greatly in the first round of financing.

Resource 180

Resource Invest Summary Startup 180

Startup Professionals Musings

MAY 1, 2022

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t fall into the marketing-speak trap. Good marketing is not rocket science. Marty Zwilling.

Marketing 141

Marketing Startup Social Media Technical Review 141

socalTECH

APRIL 16, 2019

Santa Barbara-based software developer HG Insights is powering a new market research offering from research and advisory giant Forrester, to power Forrester's new Business Technographics Service.

Research 133

Research Marketing Santa Barbara Sales 133

TechCrunch LA

MAY 3, 2022

The other side of the business is a new monthly subscription service for stylists that helps them market their handcrafted wigs, beauty and other digital products and services. We’re equipping them with the tools and resources so that they can operate more efficiently and empower themselves economically.”. Remember Mary J.

Tool 179

Tool Customer Custom Marketing 179

Startup Professionals Musings

OCTOBER 20, 2021

As I “grew up” in business in big companies, including IBM, I always wondered why the real innovations seemed to come from startups, while we had more resources and more experience. We didn’t notice as technology advances had opened a whole new market. The need for market and technology changes is unpredictable in any timeframe today.

Marketing 117

Marketing IBM IBM Resource 117

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. marketing is not zero marketing. Real customers.

Marketing 127

Marketing Framework Social Media Media 127

Berkonomics

SEPTEMBER 28, 2023

Your first customers for any product or service form your reference base, the important group of allies that your marketing and salespeople rely upon when attempting to create buzz and make a mass market for a new product. Be ready to over-allocate resources to a launch. What if my resources are limited?

Resource 156

Resource Customer Custom Product 156

Startup Professionals Musings

AUGUST 3, 2022

In my role of business advisor to startups, I often recommend these to increase initial brand identity and market penetration. With the rate of market change today, and the advent of worldwide competitors, you need every strategy you can muster to keep up, and respond quickly to new threats.

Marketing 119

Marketing Social Media Mentor Conference 119

socalTECH

FEBRUARY 16, 2011

San Diego-based Resource Nation , an online business-to-business marketing provider, has acquired the brand name, domain, and assets of Business.com , the firm announced today. JMI Equity General Partner Peter Arrowsmith and Vice President David Greenberg have joined Resource Nation's board as part of the acquisition.

Resource 178

Resource Southern California Santa Monica Equity 178

Startup Professionals Musings

APRIL 16, 2021

This is a statement that they are willing and able (and successful) at projecting market and technology turns, not just straight-line innovations. They have the courage to make bold decisions, often contrary to conventional market research. For real entrepreneurs, crazy is a compliment, and the new market may be just around the corner.

Marketing 157

Marketing Design Entrepreneur Ideas 157

Startup Professionals Musings

FEBRUARY 14, 2015

In reality, resource constraints should be seen by startups a competitive advantage, by forcing them to develop new markets, and to think differently and act differently than existing players. The result, called resourcefulness, allows entrepreneurs to create opportunities in the face of scarcity. Create new kinds of solutions.

Resource 98

Resource Entrepreneur Competition Startup 98

Startup Professionals Musings

AUGUST 27, 2022

In business, entrepreneurs hunt for new innovative solutions to problems, new ways of beating competitors, new markets, and new customers. They love the continuous hunt, for investment capital, resources, talent, and new markets. Hunter franchisees move on quickly, or end up owning the entire franchise system.

Entrepreneur 124

Entrepreneur Marketing News Slides 124

Startup Professionals Musings

AUGUST 14, 2020

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Explore municipal development resources. Conduct your own customized market research.

Marketing 157

Marketing Statistics Research Report 157

Startup Professionals Musings

JULY 13, 2015

Every entrepreneur I know is short on resources, including time, money, and skills. Waste in a startup is any activity that spends resources, but creates no value or competitive advantage in the eyes of customers. More features and inventory added early will be wasted as you will need to pivot to match the real market.

Resource 105

Resource Startup Entrepreneur Training 105

Berkonomics

AUGUST 7, 2014

Let’s focus not upon the process of marketing and positioning, but on you. How should you become the best marketer you can be, even if you are a first time entrepreneur or a seasoned CEO? The first rule of marketing and positioning is to listen to the marketplace. There’s an answer for that. But listen! Adapt (again)!

Marketing 176

Marketing Metrics Education Resource 176

Startup Professionals Musings

MARCH 5, 2021

We see evidence in the news every day of these irresistible forces of change, like the pervasive global penetration of the Internet, the impact of terrorist activities even to peaceful countries, the power of social media in building business relationships, and the depletion and pollution of natural resources. Stakeholder power.

Marketing 135

Marketing Startup Entrepreneur Social Media 135

socalTECH

JUNE 20, 2014

Santa Barbara-based enterprise resource planning software maker QAD said late Thursday that its Chief Marketing Officer, Gordon Fleming , unexpectedly passed away. gordon fleming chief marketing officer software death' The company said that Fleming passed away tragically and unexpectedly, but did not discuss any details.

Marketing 147

Marketing Santa Barbara Resource Software 147

Both Sides of the Table

JULY 9, 2013

And with scarce resources it’s your job to decide which door this lead must go through – sales or marketing. If they don’t want to share that information with you then they’re not your champion and you must continue in search of one in order to be worth investing resources in this account.

Customer 324

Customer Custom Marketing Newsletter 324

InfoChachkie

AUGUST 26, 2013

A startup''s marketing launch strategy should resemble an inverse funnel. This approach allows your venture to "fail in the small" and make course corrections before spending significant marketing resources. When the venture was unable to initially meet its grandiose expectations, the market crucified the company.

Marketing 247

Marketing Entrepreneur Journal Media 247

Startup Professionals Musings

JANUARY 8, 2018

Every entrepreneur I know is short on resources, including time, money, and skills. Waste in a startup is any activity that spends resources, but creates no value or competitive advantage in the eyes of customers. More features and inventory added early will be wasted as you will need to pivot to match the real market.

Resource 52

Resource Training Entrepreneur Activity 52

Berkonomics

OCTOBER 5, 2023

Since this number is budgeted and pre-authorized, managers tend to focus upon other things such as sales, marketing and product development issues. There is an art to efficient management of a process, whether that is the process of bringing a product to market from R&D to production or developing a new product’s launch program.

Venture Capital 296

Venture Capital Product Marketing Resource 296

Startup Professionals Musings

JUNE 19, 2020

Instead, they need to validate a customer problem and real market need first. Smart entrepreneurs build market-driven solutions, per the following principles: Size the opportunity and customer interest first. Your passion isn’t enough to create a market. Disruptive technologies require customer education to create a new market.

Technology 127

Technology Marketing Social Media Customer 127

socalTECH

MAY 17, 2019

Santa Monica-base Cornerstone OnDemand said late Thursday that it has named a Heidi Spirgi as the company's new Chief Marketing and Strategy Officer, to head up the firm's marketing functions.

Cornerstone OnDemand 133

Cornerstone OnDemand Marketing Santa Monica Report 133

Berkonomics

MARCH 18, 2021

The same is true about marketing. And entering the fight without the proper resources usually assures defeat. Resources such as money, experience, statistics about your target, experienced marketing and sales talent, and especially a compelling need and attractive product are all important to the ultimate success of an enterprise.

Entrepreneur 156

Entrepreneur Resource Statistics Customer 156

Berkonomics

AUGUST 14, 2014

Over the years, as I managed my several computer companies as CEO or executive chairman, I made the decision to go to market with a brand new product that had never before been exposed to my customer’s marketplace. Best possible press: too early to market. Even Apple rarely attempts this, with all its resources.

Artificial Inteligence 197

Artificial Inteligence Marketing Press Education 197

Berkonomics

JUNE 16, 2022

We can invent lots of metrics to measure progress for a leader, including revenue, profit, employee satisfaction, cost containment, percentage of available market, and more. Yes, if you are a bad leader of people, you will lose human resources and frustrate your attempt to reach to goal. What is your leadership end game goal?

Resource 156

Resource Satisfaction Metrics Course 156

Berkonomics

DECEMBER 13, 2018

As a rule, creating a product that does not fit into an existing space, cannot be defined against one or more competitors, or which needs a long description to understand, will require considerably more market research, more marketing capital, and entail much more risk than one that follows an existing trend, even if an emerging one.

Marketing 120

Marketing Class Startup Research 120

Berkonomics

DECEMBER 13, 2018

As a rule, creating a product that does not fit into an existing space, cannot be defined against one or more competitors, or which needs a long description to understand, will require considerably more market research, more marketing capital, and entail much more risk than one that follows an existing trend, even if an emerging one.

Marketing 120

Marketing Class Startup Research 120

socalTECH

AUGUST 18, 2014

In our Insights and Opinions section this morning, Dave Berkus , an angel investor and private equity investor, asks startup--do you really want to be first to market? Read the rest of Dave''s essay, Do you really want to be the first to market? insights opinions features dave berkus market' READ MORE>>.

Marketing 153

Marketing Education Equity Resource 153

Berkonomics

AUGUST 16, 2018

Markets and competitors change. It is a real risk for the successful entrepreneur that the daily demands of business make it more and more difficult to know the pulse of the industry, which becomes more and more risky as decisions are made and resources allocated to projects or products that may no longer be as attractive as before. .

Marketing 120

Marketing Demand Media Entrepreneur 120