lemonade 
InfoChachkie
OCTOBER 13, 2009
Similar to the entrepreneurial attributes described in The Lemonade Principle , a newspaper route not only built character, it prepared children for a lifetime of success. Sales – Many publishers, including Grit, encouraged newspaper boys to create new routes and expand existing ones by aggressively selling subscriptions to non-subscribers.
InfoChachkie
SEPTEMBER 1, 2011
Both the video and Seth’s post are excellent primers regarding how to deal with guerilla marketing gone wrong. As John Greathouse noted in his blog entry, Putting “Trade” Back Into Tradeshows , several years ago, I pulled off a guerilla marketing coup at a large tradeshow by hiring actors to portray monks. By: Seth Epstein.
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InfoChachkie
MAY 16, 2011
1) Expect Independent Channel Sales Reps To Perform Missionary Sales. Rationale: I cannot afford to hire a direct sales force. Fallacy: Third-party, OEM (Original Equipment Manufacturing) representatives succeed once the sales process is defined, proven and documented. 4) Perform China Syndrome Market Analysis.
Both Sides of the Table
AUGUST 14, 2011
Yet a quick response clearly made this Chill moment into lemonade. But if you’re going to say something controversial make it about the market you serve. Make the story be about your market. Know what you want the market to talk about. Pretty tough when you’re called out by Zuck himself. They shaped the story.
InfoChachkie
AUGUST 15, 2011
Similar to the entrepreneurial attributes described in The Lemonade Principle , a newspaper route not only built character, it prepared children for a lifetime of success. Sales – Many publishers, including Grit, encouraged newspaper boys to create new routes and expand existing ones by aggressively selling subscriptions to non-subscribers.
InfoChachkie
JULY 14, 2009
As discussed in Inventors vs. Innovators , most entrepreneurs iterate on preexisting ideas to the point that the inventions represent marketable value propositions upon which sustainable companies can be created. Conversely, most inventors are not entrepreneurs. If necessity is the mother of invention, obsession is the father of innovation.
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