TechEmpower

MARCH 4, 2024

Focusing on generative AI applications in a select few corporate functions can contribute to a significant portion of the technology's overall impact. Key Functions with High Impact Generative AI is revolutionizing sales by enabling dynamic pricing and personalized customer interactions, boosting conversion rates and customer satisfaction.

Generative AI 295

Generative AI TechEmpower CTO Hire Outsource Development 295

Startup Professionals Musings

JANUARY 4, 2023

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

Marketing 107

Marketing Technical Review Startup Innocal 107

Startup Professionals Musings

DECEMBER 28, 2010

If your startup is great enough to get a term sheet from angel investors or a venture capitalist, the next step for the investor is to complete the dreaded due diligence process. Some startups do nothing to prepare for the due diligence process, assuming the people and business plan documents will speak for themselves.

Technical Review 91

Technical Review Startup Satisfaction Summary 91

Startup Professionals Musings

MAY 1, 2022

Marketing is everything these days. You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late.

Marketing 141

Marketing Startup Social Media Technical Review 141

Both Sides of the Table

APRIL 3, 2014

Most technology startups seem to be funded by product people or business people. Specifically what is often not in the DNA of founders are sales skills. The result is a lack of knowledge of the process and of sales people themselves. I boil it down to this: sales people are sales people. Here are mine.

Sales 382

Sales Help Startup Pricing 382

Tech.Co

APRIL 20, 2020

Wix has announced a limited-time half price sale on its website builder plans, with a 50% off deal beginning today and ending on Wednesday. The half price sale is open to new users and anyone currently using Wix's free plan. Wix is the best website builder on the market, based on our own independent testing and user feedback.

Pricing 139

Pricing Sales Template Technical Review 139

Startup Professionals Musings

SEPTEMBER 17, 2021

Yet in this age when customers have a thousand alternatives, and are overwhelmed by a multitude of messages, sales efforts can make or break a business. In fact, I believe modern entrepreneurs need to be super sales people, in the most positive sense, to their team as well as customers. No pain usually means no sales.

Sales 139

Sales Training Startup Customer 139

socalTECH

OCTOBER 5, 2015

Thousand Oaks-based Teledyne Technologies said this morning that it is cutting its outlook for the third quarter and full year, due to decline in sales in energy-related products. The company also blamed a strong U.S. dollar and "challenging" capital spending environment impacting its results.

Sales 100

Sales Thousand Oaks Marketing Technical Review 100

Startup Professionals Musings

APRIL 10, 2020

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

Mobile 173

Mobile Marketing Technical Review Startup 173

Startup Professionals Musings

MARCH 6, 2021

A closer analysis often indicates the cause to be a lack of diligence in handling common business finances. If you fail to pay a cash obligation when it is due, the business is technically insolvent. Not producing and reviewing financial reports regularly. Prepare it, update it regularly, and use it. Marty Zwilling.

Technical Review 151

Technical Review Startup Summary Pricing 151

Startup Professionals Musings

DECEMBER 5, 2014

Marketing is everything these days. You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late.

Technical Review 103

Technical Review Tips Marketing Entrepreneur 103

Both Sides of the Table

JULY 9, 2013

This is final part of a series that describes a sales methodology for technology companies or frankly many other types of companies, too. Well think of it this way – you have your sales process. And with scarce resources it’s your job to decide which door this lead must go through – sales or marketing.

Customer 324

Customer Custom Marketing Newsletter 324

TechCrunch LA

OCTOBER 5, 2020

Companies that have leveraged technology to make the procurement and delivery of food more accessible to more people have been seeing a big surge of business this year, as millions of consumers are encouraged (or outright mandated, due to Covid-19) to socially distance or want to avoid the crowds of physical shopping and eating excursions.

Technical Review 343

Technical Review Startup Marketing San Diego 343

Tech.Co

JANUARY 3, 2020

However, as a business owner, you know that resting on your laurels can be dangerous, which is why staying up to date with the latest business technology is a necessity. And if you aren't making good use of this business tech, you're missing out. Point-of-Sale Systems. Digital Marketing Platforms.

Technical Review 91

Technical Review Software Review Social Media Platform 91

Both Sides of the Table

OCTOBER 31, 2010

This is part of my ongoing Sales & Marketing Series. In the first part of this post I talked about how sales in a startup is often evangelical , requires as consultative sale and needs constant adjustments based on customer feedback. We had 4 or 5 sales reps that had been around since the early days.

Sales 286

Sales Newsletter Technical Review Activity 286

socalTECH

MAY 21, 2013

One of the largest concentrations of technical talent in Los Angeles is in Glendale, at YP -- staffed with a surprising number of Los Angeles startup vets. Our whole product and technology team is about 500 people. Talk about the technology behind your operations here? What''s your background and how did you end up at YP?

Technical Review 223

Technical Review Glendale Advertising Google 223

socalTECH

MAY 21, 2013

One of the largest concentrations of technical talent in Los Angeles is in Glendale, at YP (www.yp.com) -- staffed with a surprising number of Los Angeles startup vets. Our whole product and technology team is about 500 people. Talk about the technology behind your operations here? Louis and Atlanta.

Technical Review 211

Technical Review Glendale Advertising Google 211

Both Sides of the Table

FEBRUARY 5, 2011

Most technology startups seem to be funded by product people or business people. Specifically what is often not in the DNA of founders are sales skills. The result is a lack of knowledge of the process and of sales people themselves. We focused together on improving our sales methodology, our training and our comp plans.

Sales 316

Sales Startup Pricing Customer 316

TechCrunch LA

SEPTEMBER 13, 2021

Since its 2017 inception, SpotOn has been focused on providing software and payments technology to SMBs with an emphasis on restaurants and retail businesses. But the company says its offering extends beyond traditional payment processing and point-of-sale software. Image Credits: SpotOn.

Technical Review 296

Technical Review Software Review Invest Acquisition 296

Both Sides of the Table

MAY 24, 2018

controlling your psychology ) you no doubt have heard me say that raising capital is a sales & marketing process. Building models to evaluate the deal and/or reviewing customer files, company financials, business plans, etc. This is Sales 101.

Venture Capital 314

Venture Capital Technical Review Invest Slides 314

Both Sides of the Table

OCTOBER 12, 2010

A while back I wrote a bunch of posts on Sales & Marketing and have been meaning to get back to that theme for a while. Even if you don’t have “direct&# sales I would tell you that “everything is a sale&# including fund raising, hiring, getting press and doing business development.

Sales 346

Sales Startup Technical Review Customer 346

Tech.Co

MAY 31, 2023

Yet, with so many tools vying for the attention of business owners, navigating the over-saturated market can be overwhelming. Best Communication Tools for Startups Communication tools refer to any type of technology that helps businesses stay connected. Here are a couple of our favorites. From its 4.3-inch

Tool 131

Tool Startup Software Review Technical Review 131

Both Sides of the Table

JULY 26, 2010

Many of you have read or at least know the primary thesis of “ Crossing the Chasm &# the seminal book on marketing your products to mainstream consumers by Geoffrey Moore. It influenced a generation of tech marketers. We all intuitively know this curve now but we don’t all market effectively to it.

Marketing 294

Marketing Customer Custom Technical Review 294

Startup Professionals Musings

MAY 26, 2023

Every one of you business owners I know periodically introduces new products and services to sustain growth, fight off competitors, or take advantage of new technologies. The cost of any new product these days must include education and rollout marketing, perhaps equal or greater than the development costs.

Product 141

Product Services Technical Review Artificial Inteligence 141

TechCrunch LA

JULY 19, 2022

It also handles the back end as well by automating the posting, sale and shipment of unsold inventory while offering immediate payment to creditworthy sellers. Ghost is not alone in developing technology focused on inventory. Last week, Syrup Tech raised $6.3 Syrup Tech bags $6.3M

Product 191

Product Funding Technical Review Equity 191

Startup Professionals Musings

AUGUST 4, 2019

Marketing is everything these days. You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late.

Marketing 97

Marketing Entrepreneur Startup Technical Review 97

Tech Zulu Event

APRIL 12, 2013

Full-service Pinterest marketing and technology startup – HelloSociety recently announced it had driven $30 million in additional sales revenue for its over 350 brand clientele through Pinterest. HelloSociety’s successful marketing and branding campaigns run on Pinterest for a reason.

Sales 101

Sales Technical Review Marketing Technology 101

Startup Professionals Musings

AUGUST 24, 2022

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Everhart distills his leadership insights from many decades in one of the largest business-to-business marketing agencies, working with companies across the country. Don’t forget it.

Customer 100

Customer Custom Acquisition Technical Review 100

TechCrunch LA

MARCH 23, 2021

Indeed, two of the best funded companies in the lab-grown meat market hail from The Netherlands, where Mosa Meat is being challenged by a newer upstart, Meatable , which just announced $47 million in new financing. The company aims to have its first product approved by European regulators by 2023 and notching commercial sales by 2025.

Chief Technology Officer 261

Chief Technology Officer Technical Review Software Review Product 261

Startup Professionals Musings

DECEMBER 17, 2013

As the end of the year approaches, it’s a good time for every startup to assess the metrics, technology, and platforms they’re using to manage the business. Sales is simply defined as income from customer purchases of goods and services, minus the cost associated with things like returned or undeliverable merchandise.

Metrics 100

Metrics Technical Review Sales Customer 100

TechCrunch LA

APRIL 9, 2020

general manager ( Stefano Benatti ) — filled more orders in the first two months of 2020 than all its sales for 2019, according to Cevolini. Technology from the track is transferring to production models, according to Cevolini. The company — that has has a California office and U.S. Image Credits: TechCrunch. In the U.S., In the U.S.,

Technical Review 277

Technical Review Competition Demand Sales 277

Both Sides of the Table

SEPTEMBER 13, 2011

They will often run all of the daily reports into them covering off for finance, sales, marketing, biz dev & HR. Many times they also pick up product and tech, too. Often times you find the CEO who really just likes to do product or tech. Similarly I talk to CEOs who can’t do a sales pipeline review with me.

Startup 325

Startup Technical Review Sales Report 325

socalTECH

DECEMBER 20, 2017

Here’s why that should scare you… In recent years the pace of the market has accelerated dramatically. from sales to marketing, product, to ops and finance?—?centers In the meantime, we’ll continue publishing thoughts and ideas we’ve learned from great product managers here. Read on for our top posts from 2017! ?? Read more… ??

Technical Review 100

Technical Review Metrics Ideas Product 100

Startup Professionals Musings

APRIL 28, 2021

If you are the hot-shot technical innovator that invented your solution, make sure you have an equally adept business and marketing expert to complement your skills. “If Bill Gates was the technical genius, but Steve Ballmer, from Procter & Gamble, ran the business side of the equation.

Technical Review 131

Technical Review Case Study Mentor Software Review 131

socalTECH

NOVEMBER 9, 2012

Who are the top tech companies to work for in Los Angeles? positions on its site, ranging from software, sales, marketing, to finance. NastyGal is just one of a number of fashion-meets-technology startups to emerge in Los Angeles, which. across its many businesses, and has a surprising number of technology related jobs.

Technical Review 279

Technical Review Company Companies Southern California 279

Tech Zulu Event

OCTOBER 7, 2014

As more and more tech startups launch vying for the attention of both consumers and investors, founders are figuring out which niche to serve and which industry to disrupt. Launching in 2012, Moreboats.com has been successful in reinventing the market of a mature boating industry.

Technical Review 101

Technical Review Startup Sales Marketing 101

Startup Professionals Musings

DECEMBER 27, 2019

Every new business dreams of growing from a startup to a global market leader in a few years, like Amazon.com, but that goal is elusive. My simple answer is that they keep their focus on customers, rather than technology. Jeff Bezos has kept his focus on customers. They help hiring managers raise the bar for every interview.

Marketing 123

Marketing Technical Review Customer Custom 123