InfoChachkie

OCTOBER 27, 2014

What I didn''t know at that time was that Brian''s inventiveness extended beyond hops and barley, into the world of guerrilla marketing. Brian carried out one of his most clever marketing campaigns earlier this summer, when he partnered with the band Buellton and created a new saison brew, called Silent Partner. Would you do it again?

Marketing 187

Marketing Software Review Startup Ideas 187

Inverted Software

SEPTEMBER 8, 2017

At Inverted Software we have gathers the top 5 marketing software tools we think every business should utilize in order to effectively reach customers while keeping time effort in check. ConstantContact is email marketing software. It even manages online reviews across all of your channels! ConstantContact.

Software Review 44

Software Review Tool Software Marketing 44

socalTECH

JULY 21, 2020

Datto , a developer of cloud-based software for the managed service provider (MSP) market--which just opened up a new office in Irvine--said that it has acquired Gluh Pty Ltd , an Australian company which develops software that allows MSPs to simplify procurement of IT products and services.

Software Review 113

Software Review Equity Acquisition Software 113

TechCrunch LA

MARCH 23, 2021

Indeed, two of the best funded companies in the lab-grown meat market hail from The Netherlands, where Mosa Meat is being challenged by a newer upstart, Meatable , which just announced $47 million in new financing. The company aims to have its first product approved by European regulators by 2023 and notching commercial sales by 2025.

Chief Technology Officer 261

Chief Technology Officer Technical Review Software Review Product 261

TechCrunch LA

SEPTEMBER 13, 2021

Fast forward to almost exactly one year later, and a lot has changed for the payments and software startup. Since its 2017 inception, SpotOn has been focused on providing software and payments technology to SMBs with an emphasis on restaurants and retail businesses. Image Credits: SpotOn.

Technical Review 296

Technical Review Software Review Invest Acquisition 296

Startup Professionals Musings

AUGUST 24, 2022

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Everhart distills his leadership insights from many decades in one of the largest business-to-business marketing agencies, working with companies across the country.

Customer 100

Customer Custom Acquisition Technical Review 100

socalTECH

MARCH 8, 2018

ShippingEasy , the developer of cloud-based shipping, inventory management, and customer marketing software arm of El Segundo-based Stamps.com is targeting third party Amazon sellers today, with a new product release. READ MORE>>.

El Segundo 100

El Segundo Software Review Software Sales 100

Tech Zulu Event

APRIL 12, 2013

Full-service Pinterest marketing and technology startup – HelloSociety recently announced it had driven $30 million in additional sales revenue for its over 350 brand clientele through Pinterest. HelloSociety’s successful marketing and branding campaigns run on Pinterest for a reason.

Sales 101

Sales Technical Review Marketing Technology 101

TechCrunch LA

JULY 19, 2022

It also handles the back end as well by automating the posting, sale and shipment of unsold inventory while offering immediate payment to creditworthy sellers. to develop some sweet inventory-planning software. We have seen a lot of stuff in inventory management but most of it are tools for one side of the market,” Kaden added.

Product 191

Product Funding Technical Review Equity 191

InfoChachkie

JUNE 30, 2014

Too bad, as they would be well served to study Dirty Franks marketing plan, which has withstood the test of time. Franks didn''t need a sign, let alone a marketing budget. Hurry Up And Stop Marketing. If you have amazing products, the marketing of those products is trivial. say) ‘We’re the market leader in blah.’

Marketing 193

Marketing Software Review Product Social Media 193

TechCrunch LA

OCTOBER 5, 2020

Companies that have leveraged technology to make the procurement and delivery of food more accessible to more people have been seeing a big surge of business this year, as millions of consumers are encouraged (or outright mandated, due to Covid-19) to socially distance or want to avoid the crowds of physical shopping and eating excursions.

Technical Review 343

Technical Review Startup Marketing San Diego 343

InfoChachkie

JULY 7, 2016

Note: I invest almost exclusively in b-to-b software companies. Sales Mode – Demos intrinsically cause Founders to launch into sales mode. Rather than be sold , I’d much prefer to understand a product’s value proposition and the extent to which it has achieved fit among the company’s target market customers.

Venture Capital 176

Venture Capital Product Software Review Technical Review 176

Startup Professionals Musings

JUNE 2, 2021

As a business advisor, I have to recommend even to established companies that they review and revamp their competitive strategy now, even if it appears to be working today. Manual tracking and occasional surveys won’t keep you competitive in today’s high volume and rapidly changing market. You need to be part of a larger ecosystem.

Competition 142

Competition Software Review Social Media Customer 142

Both Sides of the Table

MAY 7, 2011

Sometime around 2003/04 my technology team turned me on to “Spolsky on Software&# a periodic newsletter served up blog style from Joel Spolsky of FogCreek Software, a maker of bug-tracking software. Blogs weren’t popularized yet so it was an oddity for me to read the founder of a software company spewing out advice.

Software Review 285

Software Review Software Blogging Startup 285

Startup Professionals Musings

OCTOBER 16, 2022

They couldn’t possibly understand the new social media culture, new technologies, or have the determination to beat their younger counterparts in the market. Pew says the Boomer demographic is the largest mainstream pool of experienced talent in the market today, and will be for the foreseeable future.

Technical Review 147

Technical Review Software Review Entrepreneur Report 147

Both Sides of the Table

MARCH 19, 2013

The era of VCs investing in successful consumer Internet startups such as eBay led to a belief system that seemed to permeate many enterprise software startups that hiring sales or implementation people was a bad thing. But the “no sales people” mantra isn’t what I’m here to take on.

Startup 403

Startup Sales Software Review Technical Review 403

socalTECH

DECEMBER 28, 2020

It's been a tough year for many due to the pandemic; how have you or your company adapted to the business environment? ,p> As brick-and-mortar businesses closed and re-opened at limited capacity, our team of digital marketing strategists updated hours on more than 1.3 million local listings, a record number.

Technical Review 140

Technical Review Software Review Organic Search Startup 140

Startup Professionals Musings

JULY 15, 2019

Very few entrepreneurs have the range of skills and experience to be the solution creator as well as business creator, or operational as well as sales leader. If both of you are experts at software development, even though one loves design and the other loves coding, that still won’t get the marketing done.

Software Review 88

Software Review CTO Hire Outsource Development Startup 88

Startup Professionals Musings

OCTOBER 30, 2020

Don’t forget to market yourself before, during, and after your initial idea, through social media, websites, and events. Customer feedback, including blog comments, usability reviews, and early user testimonials, build relationships and provide credible marketing to the broader customer community.

Outsource Development 154

Outsource Development Social Media Software Review Customer 154

Tech.Co

JANUARY 3, 2020

Point-of-Sale Systems. With in-person sales still accounting for more than $3 trillion per year , it's safe to say the original shopping methods are going to stick around. But if you want to stay on top in these industries, you are going to need to update the way you make sales. Field Service Software.

Technical Review 91

Technical Review Software Review Social Media Platform 91

Both Sides of the Table

JANUARY 6, 2014

Reviewing financial & operational performance. By now you have many smart people around your board but probably people who don’t totally understand the nuances of your employees, customers, sales reps, marketing messages, technology challenges, competitors and strategic choices. how to market our products and company.

Startup 325

Startup Sales Technical Review Software Review 325

socalTECH

AUGUST 27, 2014

Santa Monica-based TigerText , the secure messaging service provider for the enterprise market, reports that it has seen a spike of 750 percent in its message volume in the first half of the year. The company said the growth comes due to record sales and customer growth at the company. READ MORE>>.

Software Review 138

Software Review Santa Monica Platform Report 138

Startup Professionals Musings

OCTOBER 9, 2023

Defining the right business model requires the same diligence as designing the right product, but the approach and skills required are different. Products too expensive for the market won’t succeed, and prices too low will leave you exposed. Match with competitor prices and market demographics.

Technical Review 88

Technical Review Pricing Software Review Customer 88

socalTECH

SEPTEMBER 1, 2020

Andrew spoke to us about TrackStreet's brand protection software and artificial intelligence efforts. We provide analytics on the velocity of sales across their channels. We're also giving them the technology to grow their sales, both through online and offline channels. What is TrackStreet? How are you able to do all this?

Artificial Inteligence 140

Artificial Inteligence Startup Commerce Sales 140

Tech Zulu Event

NOVEMBER 30, 2012

Jackson added, “FinTech has traditionally lagged behind the innovation that’s happening in other areas of enterprise software. 25 Years of Writing Code. Established In 2010 By PayPal’s First Head of US marketing. Founded in 2010 by Eric M.

Technical Review 88

Technical Review Software Review Bertelsmann Technology 88

Berkonomics

NOVEMBER 27, 2019

Application developers once considered their products as licensed in what would closely be allied to a single sale. Xerox in its formative years, even though barely having enough cash to market its then revolutionary copier, elected to lease rather than sell the units. Call it the Netflix effect. The case of Xerox in the early years.

Outsource Development 156

Outsource Development Software Review Content Netflix 156

Tech Zulu Event

MAY 22, 2014

Whether it’s a killer software or physical inventory, don’t leave yourself open to a major loss or legal claim with no protection. You will need this granularity not only for successfully managing your business, but also when preparing for funding pitches and during investor due diligence.

Startup 97

Startup Outsource Development Software Review Sales 97

Berkonomics

JANUARY 3, 2013

Xerox in its formative years, even though barely having enough cash to market its then revolutionary copier, elected to lease rather than sell the units. Usually that amount exceeds 50% of total revenues, and is often much more. Email readers, continue here.] Think of the portion of fixed overhead covered by recurring revenues.

Outsource Development 197

Outsource Development Software Review Sales Demand 197

InfoChachkie

MAY 5, 2014

Their focus on ease-of-use form over function resulted in a series of products that defeated stalwart incumbents, including marketing-leader Symantec. Like most legacy software solutions, 15-years after its release, Symantec''s pcAnywhere had become bloated with features most users never accessed.

Symantec 227

Symantec Technical Review Software Review Design 227

Startup Professionals Musings

MARCH 4, 2023

Every business, especially startups, needs all guns blazing quickly on every opportunity or insight into the market. Soliciting user-generated online feedback and reviews. Simple force multipliers, like product cost reductions and powerful new software tools, have been around for a long time.

Social Media 106

Social Media Software Review Course Networking 106

Startup Professionals Musings

JANUARY 30, 2021

Defining the right business model requires the same diligence as designing the right product, but the approach and skills required are different. Products too expensive for the market won’t succeed, and prices too low will leave you exposed. Match with competitor prices and market demographics.

Product 159

Product Technical Review Pricing Software Review 159

TechCrunch LA

APRIL 12, 2018

The company is ServiceTitan, and its market… is air conditioners. Battery isn’t the only marquee investor to find value in ServiceTitan’s business developing software managing day labor. These kinds of technologies, unlike AI, don’t automate away workers.

Glendale 271

Glendale Los Angeles Startup Technical Review 271

Startup Professionals Musings

MARCH 21, 2021

I was with IBM in the early PC days when Bill worked with us to provide PC DOS and other software. Effective marketing. Guerrilla marketing preaches the importance of prospect follow-up if you even hope to succeed in business. More customers are lost to apathy after the sale than poor service or quality.

Activity 133

Activity Startup Ideas Technical Review 133

socalTECH

JULY 10, 2017

Tim Grace , who co-founded San Diego-based PointPredictive with Frank McKenna and Joe Jackson, is a startup veteran, who sold BasePoint Analytics to CoreLogic in 2009, and is a former executive from HNC Software. We talked with Tim about how they're now applying this to a new market. What is PointPredictive?

Artificial Inteligence 124

Artificial Inteligence Software Review San Diego .Net 124

socalTECH

FEBRUARY 10, 2017

For today's interview, we sat down and talked with Mike Whitmire , the CEO and Co-founder of Los Angeles-based FloQast (www.floqast.com), a developer of financial close management software for enterprise accounting. Mike tells us about the company, who uses its software, as well as how he was initially turned away from the Amplify.LA

Startup 124

Startup Cornerstone OnDemand Software Review Woodland Hills 124

Startup Professionals Musings

APRIL 28, 2021

If you are the hot-shot technical innovator that invented your solution, make sure you have an equally adept business and marketing expert to complement your skills. “If Pivot early, as required, to tune your features and marketing to meet the market and technical realities. The market is unpredictable and changes fast.

Technical Review 131

Technical Review Case Study Mentor Software Review 131

Both Sides of the Table

APRIL 26, 2016

profitable and companies like Amazon who chose to focus on growth > profitability were not losing money on each book sale (ie they were gross margin positive). The first mistake that mostly only rookies make is to measure the CAC by looking at the attributable marketing costs of acquiring a user. Gross margin positive !=

Metrics 150

Metrics Startup SaaS Course 150