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Venture capitalists ‘like and subscribe’ to influencers

TechCrunch LA

The second phase was the emergence of influencer marketing, or connecting those influencers to brands to leverage their audiences … Now that influencer marketing has become an established part of the marketing playbook, we are in phase three: tools to help influencers further monetize their influence, like Cameo, and then manage their lives.”.

Platform 170
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Launchpad LA – 10 Startup Companies to Watch

Both Sides of the Table

The VC’s & executives were then asked to make “commitments&# (in writing) to 3-5 of the companies that they felt they could make some sort of contribution to. Walk into any Coffee Bean & Tea Leaf in Southern California and you can’t miss their digital screens. And of course we had, TheMan.

Company 276
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My story: Fail locally, one customer at a time.

Berkonomics

I was fortunate that I could write software and doubly fortunate that my despair at working for ‘the Man’ – and feeling compelled to strike out on my own – coincided with the dawn of the personal computer era. As I look back, I can remember so many times where I benefited from good luck.

Customer 120
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A Guide to Using Authority & Social Proof in Fund Raising

Both Sides of the Table

Rincon is part of the new breed of Seed Stage VCs and with the leadership of Jim Andelman has charted out the most authentic early-stage investment strategy in Southern California. Any SoCal entrepreneur raising early-stage money should put Rincon on their short list. So what are you waiting for? Go get your anchors.

Guide 293
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Document Your MVP for a Developer

SoCal CTO

So, I promised this founder to do a post talking about how you go about create specifications of your MVP. You likely are writing your first one of these. You might also have a business plan, marketing plan, financials, competitor analysis or other kinds of background document. Don't stress over format.

Develop 354
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Digital Health Becoming a Reality

Both Sides of the Table

There is one thing I learned a long time about about setting goals, “you manage what you measure&# so you need to begin by regularly recording your weight. Writing down your weight from your scale is obviously a manual process and it’s tedious. Tags: SoCal Stuff Tech Market Analysis. We’ll see.

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Moving Analytics | Sitting Kills, Moving Heals

Tech Zulu Event

SoCal startup Moving Analytics is tackling this global problem. We met at University of Southern California Viterbi School of Engineering’s Robotic Embedded Research Laboratory where Harsh is a Post-Doctoral Research Associate. Today’s digital health consumer has so many choices on the market.

USC 104