Both Sides of the Table
JANUARY 12, 2014
But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place.
Startup Professionals Musings
SEPTEMBER 26, 2022
The successful entrepreneurs I have met and worked with over the years all seem to share that passion for learning, and they see rapid market change not as a problem, but as an opportunity for them to move ahead of the crowd in changing the world. The best thing you can learn in school is how to learn.
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Startup Professionals Musings
MARCH 19, 2022
With the power of the Internet, and the impact of the recent pandemic , the world of business services, such as accounting and marketing, have gone more and more remote. In this context, you might also offer free seminars of the latest trends in tax accounting, or reports on best practices that you sanction and practice in a given discipline.
Both Sides of the Table
JUNE 13, 2013
It’s what I call “ the evangelical phase ” of a company in which you’re out trying to persuade customers that a product you’ve designed is going to meet their needs better than other solutions on the market. Steve Blank calls this “ customer development ” in which you built an initial product that is in search of “product / market fit.”
SoCal CTO
NOVEMBER 17, 2009
Some days I respond to questions asked by folks like yourself, the press, or an entity doing a case study, i.e. Citrix, RIM, USC. I’m more familiar with content marketing in B2B Marketing. I’ve got to imagine this makes tracking marketing spend challenging. Again, an interesting topic to discuss. Great posts.
Startup Professionals Musings
DECEMBER 25, 2019
The successful entrepreneurs I have met and worked with over the years all seem to share that passion for learning, and they see rapid market change not as a problem, but as an opportunity for them to move ahead of the crowd in changing the world. The best thing you can learn in school is how to learn.
Tech Zulu Event
NOVEMBER 18, 2011
That is, of course, as long as what you are selling is the absolute best in your market.) Now study the event organizer. Pick 1, tops 2 marketing strategies that seem enjoyable for you and become a master in just those. Rather than how much you charge, it’s about how the purchase will impact your buyer’s life.
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