socalTECH

OCTOBER 20, 2016

The IPO of Woodland Hills-based BlackLine Systems , the developer of accounting and financial close software for the enterprise market, looks to be targeted for next Friday, October 28th, according to the NASDAQ IPO Calendar. The IPO date would infer pricing of BlackLine's IPO on Thurday, October 27th. and $15.00

Woodland Hills 100

Woodland Hills Pricing Software Marketing 100

socalTECH

DECEMBER 4, 2017

Some of the early investors in Woodland Hills-based accounting software developer BlackLine are looking for some liquidity from their investments, more than a year since BlackLine's October 2016 IPO, and plan to sell around 4,500,000 shares of their stock. The company is not selling any stock with the offering. READ MORE>>.

Silver Lake 113

Silver Lake Woodland Hills Software Development Pricing 113

socalTECH

OCTOBER 28, 2016

Woodland Hills-based BlackLine Software , the developer of accounting close software, soared in its IPO debut on Friday, and was trading up more than 45 percent in morning trading on the NASDAQ Global Select Market. BlackLine was trading around $24.79 at around 12:50PM EDT, up $7.79 per share.

Woodland Hills 100

Woodland Hills Pricing Software Marketing 100

socalTECH

AUGUST 5, 2013

Woodland Hills-based ReachLocal , which provides online marketing services for local businesses, is further expanding the breadth of its business today, saying it has launched a new back-end office operations management product. reachlocal internet search marketing back office operations software' READ MORE>>.

ReachLocal 157

ReachLocal Woodland Hills Software Marketing 157

socalTECH

APRIL 1, 2014

Woodland Hills-based ReachLocal , which provides local online marketing for small and medium sized businesses, announced this morning that it has launched a brand new, search engine optimization product, ReachSEO. ReachLocal said the new software helps SMBs to drive organic search traffic to their websites. READ MORE>>.

ReachLocal 147

ReachLocal SEO Search Engine Optimization Woodland Hills 147

socalTECH

OCTOBER 17, 2016

Woodland Hills-based accounting software maker BlackLine Systems has moved one step closer to its IPO, saying this morning in a regulatory filing that it is expecting its IPO to price at betwen $13.00 and $15.00 BlackLine is venture backed by Silver Lake Sumeru and ICONIQ.

Silver Lake 100

Silver Lake Woodland Hills Pricing Software 100

socalTECH

NOVEMBER 6, 2013

The executive turmoil over at Woodland Hills-based ReachLocal continues, as the company said yesterday that President and co-founder Nathan Hanks has resigned as an officer and director of the company. reachlocal internet search marketing software small business executive founder' READ MORE>>.

ReachLocal 147

ReachLocal Woodland Hills Software Marketing 147

socalTECH

FEBRUARY 24, 2014

Woodland Hills-based ReachLocal , which offers up local, online marketing services for small and medium sized businesses, said this morning that it has released a chunk of software to the open source community, to help others develop cross-platform, mobile apps.

ReachLocal 164

ReachLocal Framework Woodland Hills Mobile 164

socalTECH

FEBRUARY 9, 2009

Woodland Hills-based FatTail , the online advertising firm venture backed by Velocity Interactive Group, announced this morning that the firm has rolled out PageGage, a new product which helps to optimize online ad sales operations for publishers. Tags: marketing online sales software fattail advertising saas.

Advertising 100

Advertising Woodland Hills Software SaaS 100

socalTECH

JUNE 9, 2011

Woodland Hills-based ReachLocal , the online marketing and advertising firm headed by Zorik Gordon, said Thursday afternoon that it has launched ReachDeals, a daily deals syndication platform. ReachDeals sources deals from ReachLocal's sales team, and syndicates them to multiple online publishers.

ReachLocal 210

ReachLocal Platform Woodland Hills Commerce 210

socalTECH

FEBRUARY 26, 2010

Woodland Hills-based ReachLocal announced Friday that it has acquired SMB:LIVE , a developer of digital presence and reputation management products for the small and medium sized business market. Tags: reachlocal smblive merger acquisition software local advertising. Financial terms of the acquisition were not disclosed.

ReachLocal 164

ReachLocal Woodland Hills Social Media Acquisition 164

socalTECH

FEBRUARY 26, 2013

Woodland Hills-based ReachLocal said today that it has launched three, brand new services today, including a new website focused on the booking of home services. All of those new services were launched in addition to the new consumer service, ClubLocal.com.

ReachLocal 178

ReachLocal Woodland Hills Search Engine Optimization Services 178

socalTECH

NOVEMBER 19, 2013

Daryl Bernstein , RightSignature (Santa Barbara, software). Dev Bhatia , SRCH2 (Irvine, search engine software). Isaac Garcia , Central Desktop (Pasadena, software). Josef Gorowitz , Swagbucks (Torrance, online marketing/rewards). John Jersin , Connectifier (Newport Beach, recruiting software).

Southern California 279

Southern California SoCalTech Dollar Shave Club Santa Monica 279

socalTECH

FEBRUARY 10, 2017

For today's interview, we sat down and talked with Mike Whitmire , the CEO and Co-founder of Los Angeles-based FloQast (www.floqast.com), a developer of financial close management software for enterprise accounting. Mike tells us about the company, who uses its software, as well as how he was initially turned away from the Amplify.LA

Startup 124

Startup Cornerstone OnDemand Software Review Woodland Hills 124

socalTECH

OCTOBER 15, 2008

Woodland Hills-based FatTail, a developer of online advertising management software, announced this morning that it has raised $3M in a Serie A financing round led by Velocity Interactive Group. Search Marketing also participated in the funding. Miller and former Fox Interactive Media's Ross Levinsohn.

Woodland Hills 100

Woodland Hills Yahoo Advertising Web 100

AeA Los Angeles Council

APRIL 10, 2008

Having been both a marketing & sales executive, I have seen first-hand how silos between these two departments can exist while products (or the sale of services) still "succeed" despite the rivalry. Marketing is in her blood and yes, she bleeds Blue. Vice Presidents of Marketing. Directors of Marketing.

Sales 45

Sales Marketing Woodland Hills AeA 45

socalTECH

FEBRUARY 10, 2009

Late last year, we had the chance to talk with Velocity Interactive's Ross Levinsohn about their investment in Woodland Hills-based FatTail (www.fattail.com). That has been in the market since 2004. I had to build my own tools to manage my profile, so I got into software. Even users who are using AdBook don't have that.

Advertising 127

Advertising Startup Sales Tool 127

socalTECH

OCTOBER 15, 2008

This morning, Woodland Hills-based FatTail (www.fattail.com) announced a venture round from Velocity Interactive Group for its software for managing online advertising. We spoke with Ross about the investment, as well as about his experience as VC and his outlook on the market. Thanks for the interview.

Advertising 100

Advertising Media Startup Woodland Hills 100