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Readz Launches Mobile Marketing Tools, Backed by $7.15M

socalTECH

Woodland Hills-based Readz , a new startup that is aiming to help marketers quickly create microsites, landing pages, white papers, and other content, said today that it has raised more than $7.15M in funding, and launched its products. Readz is led by Bart De Pelsmaeker. READ MORE>>.

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WageSpot Launches To Map Out Salaries, Pay

socalTECH

A new, Woodland Hills-based startup, WageSpot , said Tuesday that it has launched, offering up a way for people to see what other people are being paid near them on a map, while filtering for things like age, industry, gender, experience, and more. Ever wonder what people around you are getting paid?

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ReachLocal To Shut Bizzy

socalTECH

Woodland Hills-based ReachLocal , the online marketing firm which helps small and medium sized business place Internet advertising, is shutting down its Bizzy local business recommendations site, according to a blog post from the site. Bizzy said the site and mobile apps will be shut down by mid-November.

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Southern California Linked IPOs Grow

socalTECH

The number of Southern California related initial public offerings is growing steadily upwards, as Gevo --originally started in Pasadena, and based on technology out of Caltech and UCLA--hit the market this morning. Gevo is just the latest in a surge of companies hitting the public markets which have Southern California links.

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Some Thoughts on Branding Startups and Communities

Both Sides of the Table

Brad wrote up his answer here – you should read it because it’s very instructive for how I believe communities ought to think about naming conventions. I kind of think LA is just LA and doesn’t need some clever marketing term. This is the list I would start with. ” It was not a planted question by me.

Startup 304
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Interview with Mike Whitmire, CEO and Co-founder, FloQast

socalTECH

accelerator--which only inspired him to keep working on making his startup a reality and go from just an idea, to a real company. The company, which started in 2014, now has over 40 employees. I'm a CPA, and I got my start in the audit practice of Ernst & Young, and was working for years on the audit side of the table.

Startup 124
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REX: Skipping The MLS When You Sell Your Home, with Jack Ryan

socalTECH

We caught up with Jack Ryan , the CEO of REX, to understand how, exactly, the company sells homes without the MLS. Our intelligent data-driven marketing, seamless transaction engine and licensed REX Agents sell homes faster, create better experiences, and yield huge savings for buyers and sellers. They have to go out and find buyers.