Startup Professionals Musings

APRIL 3, 2019

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Valid social media objectives for a business should include one or more of the following: increased brand awareness, lead generation, service and support, or reputation management.

Social Media 96

Social Media Media Marketing Metrics 96

Startup Professionals Musings

AUGUST 18, 2013

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Valid social media objectives for a business should include one or more of the following: increased brand awareness, lead generation, service and support, or reputation management.

Social Media 102

Social Media Media Product Metrics 102

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media. Real customers.

Marketing 127

Marketing Framework Social Media Media 127

Startup Professionals Musings

JULY 9, 2018

In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work. You need to track what content is resonating with your prospective customers, through metrics including submit rate by content offer, elasticity, velocity, cost, and ultimately revenue by content program.

Metrics 57

Metrics Demand Marketing Paramount 57

Startup Professionals Musings

OCTOBER 21, 2015

In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work. You need to track what content is resonating with your prospective customers, through metrics including submit rate by content offer, elasticity, velocity, cost, and ultimately revenue by content program.

Metrics 101

Metrics Marketing Demand Paramount 101

Startup Professionals Musings

JUNE 22, 2016

That should make you wonder - how do you measure traction in a metric? According to most experts , business traction is evidence that somebody really wants your product. It’s business momentum, independent of whether you have a product delivered, proven the business model, or significantly penetrated the opportunity.

Metrics 57

Metrics Funding Startup Customer 57

Startup Professionals Musings

APRIL 13, 2019

Image via Pixabay If you are a business owner today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

Social Media 79

Social Media Media Invest Platform 79

Startup Professionals Musings

MAY 10, 2019

Image via Pixabay After a frustrating meeting with a small business client recently who didn’t “have time” for social media, I was surprised to find evidence on the Internet that up to one quarter of small business owners are still hesitant to invest time, money, and effort into a social media strategy.

Social Media 99

Social Media Media Tool Startup 99

TechEmpower

NOVEMBER 13, 2023

This isn’t just our opinion - our startup metrics prove it! Product descriptions and listings require tedious editing to make them engaging - especially after the fortieth one. Are you a founder or CEO or head of product? Go through your product right now and look for empty text boxes.

Generative AI 295

Generative AI Artificial Inteligence TechEmpower Tips 295

Startup Professionals Musings

OCTOBER 2, 2013

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time. Find the right tools to analyze the ROI.

Social Media 101

Social Media Media Entrepreneur Metrics 101

Startup Professionals Musings

AUGUST 25, 2023

The cost of entry has never been lower, with new tools to create your own website , and free social media to get your message out everywhere. Make sure the name and trademarks you want are available, as well as web site address, social media tags, and any other intellectual property. Define key metrics to measure progress and success.

Social Media 98

Social Media Metrics Media Tool 98

Tech.Co

NOVEMBER 28, 2022

Live Shopping is an integral part of the “social commerce” phenomenon – a general term for ecommerce experiences within which customers don’t even have to leave social media platforms to buy items – but other tech companies like Meta, as well as TikTok, have struggled with it in the US and Europe so far.

Social Media 151

Social Media Startup Commerce News 151

Startup Professionals Musings

APRIL 1, 2017

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Valid social media objectives for a business should include one or more of the following: increased brand awareness, lead generation, service and support, or reputation management.

Social Media 62

Social Media Media Metrics SEO 62

Tech Zulu Event

APRIL 25, 2013

Remember marketing folks, this is impression, not conversion — a metric slowing losing it’s sheen amongst the nation’s web savvy marketers. Social Media = $.30 The post Measuring the Value of Promotional Products [Infographic] appeared first on TechZulu. 75 per impression. Direct Mail = $.80 80 – $1.00

Product 107

Product Social Media Metrics Advertising 107

Startup Professionals Musings

DECEMBER 7, 2022

It’s easy to get so pre-occupied with handling the business rollout that you forget to maintain and increase your social media interactions, search engine optimization efforts, and highlighting positive customer reviews on your website. Introduce new products and enhancements every month. Real growth always requires real marketing.

Startup 134

Startup Search Engine Optimization Social Media Metrics 134

socalTECH

MARCH 6, 2017

Los Angeles-based Maple Media (maplemedia.io) recently announced a big, $30M funding from Shamrock Capital, to assemble a collection of mobile applications in the utility, productivity, games and entertainment verticals. What's the idea behind Maple Media? What's the idea behind Maple Media?

Media 153

Media Mobile Startup Acquisition 153

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media. Real customers.

Media 101

Media Marketing Startup Framework 101

socalTECH

DECEMBER 15, 2011

Los Angeles-based Live Nation Entertainment said today that it has acquired a provider of media metrics and analytics, BigChampagne Media Measurement. BigChampagne provides media metrics about entertainment and online audiences. Financial details of the buy were not disclosed.

Beverly Hills 154

Beverly Hills Metrics Entertainment Media 154

TechEmpower

OCTOBER 9, 2023

Enhancing Front-End Product Search We also developed a front-end search tool that revolutionized the way users search for products. Even if certain categories aren't predefined in the database, users still receive relevant product suggestions. cto , infotech , innovation , product , project , saas

Generative AI 346

Generative AI Artificial Inteligence Tool Knowledge Base 346

Startup Professionals Musings

APRIL 4, 2015

Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. When it comes to social media for your business, expect a high learning curve, but rest assured it’s not rocket science. Create an integrated conventional marketing and social media strategy.

Social Media 108

Social Media Media Startup Tips 108

Startup Professionals Musings

APRIL 9, 2017

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

Social Media 66

Social Media Media Tips Platform 66

Startup Professionals Musings

AUGUST 15, 2022

Virtual living: the rise and growing dominance of social media. Look for and reward quantum changes, like cutting cycle time in half, in your processes, products, and services. Data enable: use metrics and measurements. In addition, more people own cell phones than toothbrushes. Accelerate: speed is life in this new world.

Startup 126

Startup Social Media Entertainment Metrics 126

Startup Professionals Musings

OCTOBER 21, 2023

Too many founders have learned that passion and free beta products do not imply a sustainable business. Proof of any business model starts with a finished product or solution, sold to a new customer for full price, with high satisfaction for the value received. Start selling it before you build it. Marketing is everything these days.

Customer 109

Customer Custom Satisfaction Sales 109

SoCal CTO

NOVEMBER 10, 2009

He has a really interesting background as a product manager and now an entrepreneur. Like many product managers, my background is fairly eclectic. That's where I learned I enjoyed interacting with customers and working with development teams to build and launch products. Tell me a bit about your background. How did it help you?

Product 150

Product Entrepreneur Social Media Google 150

Startup Professionals Musings

DECEMBER 13, 2019

In the interests of helping you work smarter and last longer, I would like to offer my top ten list of key resource drains to avoid in early businesses and startups, based on my years of advising entrepreneurs and my own business experience: Expanding your product line too quickly for scaling. Use multiple small orders at first.

Outsource Development 122

Outsource Development Outsource Metrics Technical Review 122

Startup Professionals Musings

AUGUST 4, 2017

Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. The advent of social media and real-time interactive feedback via the Internet allows every customer to build and expect a relationship with your business, rather than just touchpoints.

Customer 85

Customer Custom Product Marketing 85

Startup Professionals Musings

JULY 3, 2020

In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work. You need to track what content is resonating with your prospective customers, through metrics including submit rate by content offer, elasticity, velocity, cost, and ultimately revenue by content program.

Marketing 174

Marketing Invest Demand Metrics 174

Startup Professionals Musings

JULY 27, 2012

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Valid social media objectives for a business should include one or more of the following: increased brand awareness, lead generation, service and support, or reputation management.

Social Media 91

Social Media Media Metrics SEO 91

Startup Professionals Musings

JULY 30, 2021

Unfortunately, in my role as business advisor , I don’t see the same response to more common weak signals , like the move to phone texting instead of voice, or politics invading social media. Scan for unmet needs to match new products. Establish and evaluate metrics at multiple levels.

Marketing 162

Marketing Social Media Metrics Customer 162

Startup Professionals Musings

MARCH 8, 2017

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment to be hard hitting – in people, in technology, your reputation, and your time.

Social Media 58

Social Media Media Platform Tool 58

Startup Professionals Musings

SEPTEMBER 16, 2023

Building a minimum viable product, with customer validation. Minimum viable products (MVPs) are recommended for validating the market, with iterative enhancement to quickly meet market feedback. Establishing your brand with interactive social media. The cost of social media done well is low.

Entrepreneur 104

Entrepreneur Startup Social Media News 104

StartUp Beat

NOVEMBER 14, 2017

While the glory days of TV and radio ads have come and gone, digital media influencer marketing is gaining momentum. Your favorite influencers, who you already follow, are repping products and promoting brands, all the while still staying true to their unique voice and story,” Agrawal explains. “In

Social Media 40

Social Media Software Review Media Marketing 40

Startup Professionals Musings

FEBRUARY 13, 2021

For example, I’m not sure the world needs one more social media niche site, or another dating site, or yet another flavored drink alternative. Ideas to improve the usability of an existing product, or ways to extend its audience, are not likely to be unique to you, and difficult to win over competitors. Two heads are better than one.

Startup 162

Startup Metrics Ideas Entrepreneur 162

Startup Professionals Musings

AUGUST 22, 2012

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time. Find the right tools to analyze the ROI.

Social Media 95

Social Media Media Startup Platform 95

Startup Professionals Musings

NOVEMBER 2, 2013

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 106

Social Media Media Startup Social Network 106

Startup Professionals Musings

OCTOBER 17, 2018

This can happen through early marketing, independent of whether you have yet delivered a single product, proven your business model, or have any real customers. Most great crowdfunding campaigns, for example, are the result of momentum built through social media. Define metrics on customer feedback and user counts.

Tips 79

Tips Metrics Technical Review Customer 79

Startup Professionals Musings

MARCH 9, 2020

It’s easy to get so pre-occupied with handling the business rollout that you forget to maintain and increase your social media interactions, search engine optimization efforts, and highlighting positive customer reviews on your website. Introduce new products and enhancements every month. Real growth always requires real marketing.

Search Engine Optimization 131

Search Engine Optimization Startup Social Media Metrics 131