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Tastemade: Our Content Better Than Ads

socalTECH

Santa Monica-based food show producer Tastemade , the venture-backed Youtube show developer, said that it has conducted a brand research study, which finds that brands that integrate into content do far better with viewers than those who use typical advertising. READ MORE>>.

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Siemer Summit: Connecting Global Digital Media & Technology Leaders

Tech Zulu Event

This month, Siemer and Associates hosted its 4th Annual invitation-only Silicon Beach Summit at Casa Del Mar and Shutters on the Beach in Santa Monica, California. The event also showcased a variety of promising startups from digital media, mobile, cloud, entertainment, advertising, and eCommerce. Ninja Metrics.

Media 84
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Product Manager Entrepreneur Mark Geller

SoCal CTO

He has a really interesting background as a product manager and now an entrepreneur. Like many product managers, my background is fairly eclectic. That's where I learned I enjoyed interacting with customers and working with development teams to build and launch products. Tell me a bit about your background. How did it help you?

Product 150
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How to Profit: “Thank You Metrics” – Community First, Money Second

Tech Zulu Event

He disclosed the struggles he went through in building a solid productive team. Being that the theme of the night was community, it was perfect that the event was held at CoLoft , a workspace in Santa Monica that focuses on start up entrepreneurs. Noah has what I believe he called “Thank You metrics”.

Metrics 87
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Launchpad LA Receives VC Funding: $50,000 Per Startup

Both Sides of the Table

But the most important metric has been the deep and lasting relationships that have been built with startups and also between senior executives. There were regular events where experts talked about: fund raising, term sheets, constructing a team, product development, establishing biz dev partners, M&A, dealing with the press, etc.

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This Week in VC – Scott Painter, CEO of Zag & TrueCar

Both Sides of the Table

The consumer product they’ve created is called TrueCar. And finally, Scott demonstrated his internal management tool for managing the metrics of his business. Money to be used for hiring and additional product development. Founded in 2008 in Santa Monica by Ron Goldman (former CRO of shopping.com) and Rahul Sonnad.

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A Tale of Two Tech Cities – Silicon Valley vs. Los Angeles

Jason Nazar

I’ve spent the last year running a tech company based in Santa Monica , CA and I’ve spent countless weeks in the Bay meeting with hundreds of tech founders. They build obsessively user focused products, do a fantastic job at virally driving a ton of traffic, but usually have their head up their ass when it comes to making money.