Remove Media Remove Mobile Remove Paid Search
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The Search Agency Launches Award Program

socalTECH

The Search Agency , the Los Angeles-based search marketing agency and online marketing firm, said today that it has launched its own, annual awards program called the Stars of Search Award. The company said the awards will be given as part of the Direct Marketing Association''s annual conference.

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Interview with Jonathan David, Tapstone

socalTECH

For our profile today, we had a chat with Jonathan David , the CEO of Los Angeles-based Tapstone (www.tapstone.com), a company providing media buying and optimization. Jonathan David: We''re essentially a media buying and optimization platform. We spoke with Jonathan about the company and where it fits into the advertising market.

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RingRevenue Creates A New Performance Marketing Revenue Channel

InfoChachkie

Additionally, they might do a lot of paid search advertising and as a result want to get better ROI on their paid search and see which keywords are generating phone calls and revenue for them. They are also often looking for more cost effective ways to advertise to mobile users. Those are the two main criteria.

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Interview With Mike Mothner, Wpromote On Growth, Acquisitions

socalTECH

The area which probably is really attuned to your readers, is we also serve many mid-market, growth oriented companies that are looking to grow and acquire customers, with paid and earned digital channels, paid search, paid media, social, email, and organic SEO, as well as digital PR and content.

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This Week in Venture Capital – Episode 2

Both Sides of the Table

It was the first company to do “paid search&# back when Larry & Sergey were saying they would never do it. plus a large settlement on patent disputes paid from Google) so Bill did well on it. $TBD mm in Series C; $1.2 In fact, it is Overture 2.0. Because GoTo.com was his idea. Overture sold for $1.6

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Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

So much so that if you read Ken Auletta’s wonderful book “ Googled ” you’ll see that Larry and Sergey had for years stated they would never do paid search results. He built & IPOd Demand Media. He built & sold iMall in Internet 1.0 for $565 million to Excite.

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Interview with Robert Blatt, MomentFeed

socalTECH

What that means, is for companies that have a physical presence in the real world, stores and the like, interaction with consumers today on mobile is now primarily through things that represent their stores, rather than directly with their brands. So, as you are heavily into the mobile area, what have you learned over the last few years?

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