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How powerful has new media advertising become?

Berkonomics

We think of media advertising as either paid or free – placed by paying a fee or by a PR firm or by you at no placement cost, especially when you provide editorial content beneficial to the publisher. But now there’s new media…. And here’s the most powerful new media model. The post How powerful has new media advertising become?

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Curating The Web Using PublishThis, with Matt Kumin

socalTECH

If you're a web publisher, or even a brand developing your own outreach to customers through a newsletter or microsite, how do you efficiently gather and curate all of the news and information out there? It's all about what is happening on the realtime web. Is this a subscription or do these publishers buy software?

Web 237
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Make It Work Expands Into Web Services

socalTECH

Santa Barbara-based Make It Work , the in-home computer and electronics service and help firm headed by Eric David Greenspan, said this week that it has launched a new web and social media services arm. Tags: makeitwork services social media. READ MORE>>.

Web 154
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K1 Investment Management Buys Digital Pharmacist

socalTECH

Chris Loughlin is CEO of the company, which develops web, text, mobihle, and voice applications to automate refill requests and reminders, and also helps with marketing, including social media, online advertising, electronic newsletters, and more that pharmacies can send to their customers. READ MORE>>.

Invest 113
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9 Innovative Startups To Watch For in 2024

Tech.Co

Sign up to Tech.co's weekly newsletter today Please fill in your name Please fill in your email Subscribe By signing up to receive our newsletter, you agree to our Privacy Policy. RunwayML Runway is an applied AI tool artists can use to create AI-generated media, like video, audio and text. You can unsubscribe at any time.

Startup 210
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Four ways to find new business in the new year

Berkonomics

We think of media advertising as either paid or free – placed by paying a fee or by a PR firm or by you at no placement cost, especially when you provide editorial content beneficial to the publisher. Owned media comes from the databases you own, such as your company’s web site, email. Happy New Year from Dave and BERKONOMICS.

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Insights and Opinions: Social media: You at the Helm of Your Own New Starship

socalTECH

For today's Insights and Opinions article, we have a piece from Tracy Olmstead Williams, of Olmstead Williams Communications, talking about the bold new world of social media: Social Media, like Global Warming, has now left doubters behind. Brands lagging in new media shrank by 6 percent.