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Nimble Ties Into HootSuite

socalTECH

Santa Monica-based Nimble , the developer of customer relationship management and contact management software, said today that it has linked its app into social media management service Hootsuite. nimble hootsuite social media management contact sales software saas' READ MORE>>.

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How Enervee Is Making Shopping For Products Energy Smart, with Matthias Kurwig

socalTECH

Are you someone who'd like to save money, energy, and maybe the environment while shopping for your new television, appliance, or other electronic product? We spoke with CEO and founder Matthias Kurwig on the idea behind the startup, and how he's applying his experience as COO of Neo@Ogilvy to his new Santa Monica startup.

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Outcast, PumpTop TV Launch Combined Joint Venture

socalTECH

Santa Monica-based Outcast , and Irvine-based AdtekMedia , the operator of out-of-home advertising network PumpTop TV, said today that the two firms have created a new, joint venture focused on at-the-pump displays. The two firms said the joint venture would streamline media buying for customers.

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Jetpack Gives a Boost to Mobile and Rich Media Advertising

Tech Zulu Event

Until recently, three legacy providers (Sizmek, PointRoll and Google’s DoubleClick) have dominated the rich media market. But that’s changing with a new crop of rich media platforms disrupting the ecosystem with new mobile and non-standard rich media ad formats, one of which – Jetpack – is located right here in Santa Monica.

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Why Technology is Driving More Urban Renewal

Both Sides of the Table

It’s becoming harder to distinguish tech companies from media companies. Many “tech companies” now have green screens. And post production. These days it’s Santa Monica and Venice. And make-up artists. And costume & set designers. And sound engineers. And writers!

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Why Most of Your Assumptions About Phone Calls are Wrong

Both Sides of the Table

If you follow the tech media you would be subject to a lot of narrative biases that are completely off base – and this includes the value of email and phone calls. Social media users are over 60% more likely to check email at least four times a day than those who don’t use social media. Not so fast.

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Silicon Beach Fest Approaches! #SBF

Tech Zulu Event

Silicon Beach Fest is LA’s original festival celebrating LA tech, entertainment & startups with panels, keynotes, workshops, mixers, and more in Santa Monica. If you have content, APPLY to screen your < 10 min video made in the past year. Register for a 5-6? table on this Eventbrite, and we will follow up with you.