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CraveOnline Sets Up Its Own Production Studio

socalTECH

Los Angeles-based CraveOnline , the online unit of Evolve Media which caters to men with its video and other online content, said it has set up its own studio for creating original video. The company said the studio includes a green screen, "numerous" sets, and state-of-the-art equipment. READ MORE>>.

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Specific Media Targets Consumers By The Car They Drive

socalTECH

Irvine-based Specific Media , the online advertising provider--and parent firm of MySpace--said today that it has launched a new advertising targeting product which allows automotive advertisers to target households based on what cars are currently in their garage. specific media auto targeting advertising online automotive'

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Solving for Banner Blindness. Solve Media.

Both Sides of the Table

Solve Media is that. In the early days of the Internet as an advertising medium the industry organized to create “standard ad units&# for which most media companies would sell their inventory. So the debate in the print media world is whether or not to insert a paywall between users and content. But is there a better way?

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Coincident.TV Is “CREATE”-ing Second Screen Transmedia Producers Out Of Everyone [Beta Invites]

Tech Zulu Event

Hours after the panelists debated the future of content distribution at the Silicon Beach @ USC conference, across campus at the Annenberg Innovation Lab a remarkable product demo was taking place by Coincident.TV. Each of these platforms represents a variety of “screens” to view from. People are not simply watching the TV anymore.

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Pocket.watch Raises $15M For Kids Entertainment

socalTECH

Los Angeles-based media brand Pocket.watch , which creates content for kids, has raised $15M in a Series B funding round, led by Viacom, the company said today. As part of the funding, Viacom Media Networks COO Sarah Levy joins the company's board of directors. Pocket.watch is led by CEO Chris Williams. READ MORE>>.

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Rumpus, the collaborative toolkit from Oblong Industries, is now available on Webex

TechCrunch LA

Now, he designs those systems for the real world through his company Oblong Industries , which has labored to create a full stack of collaborative tools for business users that are every bit as high-tech as the one’s Underkoffler dreamt for the silver screen. “We’re thrilled to bring. “We’re thrilled to bring.

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Microsoft, Disney Link On Cloud, Technology Deal

socalTECH

According to the companies, they are in a five year "innovation partnership" to develop 'scene-to-screen' content workflows, which will include a technology hub called The Walt Disney Studios StudioLAB. Financial details of the cloud services and technology deal were not announced. READ MORE>>.