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Startup Sales Lessons From TLC’s “Say Yes To The Dress”

InfoChachkie

If you have your eyes and ears open, you can discover sales lessons in unexpected places, including the cable TV show, Say Yes To The Dress. There are a number of solid sales techniques on display by the Say Yes team. Throughout the sales process, they continually probe and modify their sales approach, based on the bride's feedback.

Sales 251
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From Startup Newsletter To Best Selling Book: How This Entrepreneur Pulled It Off

InfoChachkie

Along the way, they created a supportive community of emotionally attached stakeholders that would be the envy of any Social Media Manager. an email) to about 35 people. I''m not talking about one or two people responding, we get 10, 15, 20 responses for a particular problem. people started to know about MouseDriver.

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Coull Entrepreneurs Get More Customers

InfoChachkie

Apologies: an incomplete draft of this article was inadvertently sent out previously via RSS. What’s So Cool About Coull? I know Coull intimately, as it recently purchased RevUpNet , an online media agency which I Co-Founded with Ben Kiblinger in 2007. Coull Offers Advertisers Video Skimlinks.

Customer 226
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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. I believe it is the new form of RSS – the place people go to find out what is happening in the latest news. I covered that topic in my Twitter is RSS post.

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Here are 10 Tips from BuzzFeed to Make Your Content Go Viral

Both Sides of the Table

I recently had the pleasure of spending an hour with Jon Steinberg, president of Buzzfeed , a company who focuses on helping media companies make their content go viral. We also talked about why Jon decided to leave Google to become an EIR at a VC firm (Polaris) – minute 33. That’s why people turn up to Buzzfeed.

Buzzfeed 354
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7 Business Mistakes Serial Entrepreneurs Never Make (Twice)

InfoChachkie

As an entrepreneur, I helped create companies which achieved two IPOs and two trade sales totaling $385 million. Fallacy: The sad reality is that PR Firms value their relationships with media and industry gatekeepers more than their relationship with any single client. Public relations at a startup is a sales process.

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Startup Lessons From Pink Floyd’s Dark Side Of The Moon

InfoChachkie

By 2012, total sales exceeded 50 million copies and founding band member Roger Waters was cited by Forbes as the second highest paid musician of the year, pulling in $88 million. I promise I will never tweet about lousy music or that killer burrito I just ate. However, it remained in the Top 200 for an astounding 14 years and 3 months.

Startup 269