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Startup Metrics

TechEmpower

Start by building just enough of your product to get early CAC and CLV signals (they won’t be perfect). Next, define what you need from a metrics and reporting standpoint. The metrics, and how they relate, are captured in his slide: Note the relationship between retention/referral efforts and lifetime value.

Metrics 260
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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better. I was recently talking with a startup company who wanted me to try their product. In our next meeting I asked them how often it crashed.

Metrics 346
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Why You Need Tools And Analytics For Employee Metrics

Startup Professionals Musings

Even after many years mentoring entrepreneurs and advising businesses, I continue to be surprised by the primary focus on products and processes, and the often incidental attention to hiring and nurturing the right people. It’s the same for customers and products, where analytics have long proven their value.

Metrics 98
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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. If you can’t raise — you’re dead. End of story.

Metrics 150
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Six ways to make your site-app-product go viral.

Berkonomics

How do you make your product go viral? What are the elements needed to focus upon in making the attempt to take a product viral? In today’s world of social marketing, it takes someone knowledgeable if not expert in understanding how to use available resources in promotion and marketing. Well-tuned metrics are an absolute must.

Sites 156
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8 Ways Startups Spend Resources Without Adding Value

Startup Professionals Musings

Every entrepreneur I know is short on resources, including time, money, and skills. Waste in a startup is any activity that spends resources, but creates no value or competitive advantage in the eyes of customers. Bottlenecks to team productivity. The result is lower productivity all around. Lack of communication.

Resource 105
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You’re the general. So, make your strategic plan!

Berkonomics

The technique, “OST” (objective, strategies, and tactics), is a very good way to organize your effort to find guideposts and then develop metrics to measure progress. Create a hosted “software as a service” or “on demand” addition to our product line by end of (next) year. What is a strategy? Aren’t these just goals?