socalTECH

JULY 21, 2011

Los Angeles-based MomentFeed (www.momentfeed.com) is looking to sort through that data to help marketers better tap into location based, social networking. Now, what we've entered is actually Social Media 2.0, which is based on your mobile device, and it's app based. That's really what Social Media 2.0

Social Media 248

Social Media Zumbox Media Startup 248

Tech Zulu Event

NOVEMBER 13, 2012

Companies want to see their social media investment drive sales.” ” And due to empowerment, the consumer too wants to be addressed as a unique individual – not ‘marketed to’as part of some mythical mass audience. Siegal added,“Social data holds the key. Close The Sale.

Platform 82

Platform Help Customer Custom 82

Both Sides of the Table

JULY 26, 2015

Understanding your vulnerability and understanding the power of those with whom you must do business is a very important part of figuring out as a startup how to fit into the broader ecosystem and the art of statecraft is tremendously important in knowing when and how to project power in sales, recruiting, negotiations, fund raising, etc.

Startup 150

Startup Google Software Review Snapchat 150

Both Sides of the Table

MAY 23, 2012

I have been close to the tech & startup sectors for more than 20 years and I can’t think of a period in which I felt more optimistic about the innovation and value creation I see in front of us. The movie, “The Social Network” might have had more of an impact on creating future entrepreneurs than any other event of the past 5 years.

Venture Capital 347

Venture Capital Capital Technical Review Startup 347

Both Sides of the Table

OCTOBER 15, 2009

We hired a head of technology, a head of customer service, a head of marketing, a head of strategy (which no startup should ever hire) a CFO and, ugh, 33 developers. From then on I was forced to do detailed sales calls, get intimately involved with product management decisions and even make minute technical operation decisions.

Startup 299

Startup Venture Capital Technical Review Training 299

Both Sides of the Table

JANUARY 19, 2010

I’m writing this post as part of my series with Advice on Raising Venture Capital but will file it under Sales Tips as well since it applies equally to both scenarios. Or on a sales campaign you’ve finally gotten your project sponsor to take you to the “executive committee&# where decisions are made and budgets are agreed.

Venture Capital 318

Venture Capital Startup Sales Writing 318

Both Sides of the Table

JANUARY 16, 2012

Fund raising (as is much of life) is a sale – pure and simple. As with any sales campaign you need to: Qualify your buyers early so you focus your scarce resources on people likely to buy your product. . Three rules in sales: Why buy anything? Remember again that the three major steps to a sale are: Why buy anything?

Develop 366

Develop Development Funding Venture Capital 366

Both Sides of the Table

AUGUST 9, 2011

Let’s review all of our existing investments. I show charts on housing, structural unemployment, home equity re-financings that we spent meaning less spending power post crash, new housing sales, debt-to-income ratios, public-sector job problems that will cause crises in cities and states across the US. We need some visibility.

Marketing 305

Marketing Venture Capital Funding Technical Review 305

Both Sides of the Table

DECEMBER 22, 2011

It’s true that I have a functional focus on three areas: Performance-based marketing, digital television and mobile computing. The new entrant keeps margins low but suddenly has a lot of profits due to large volumes of business. LinkedIn – Lots of people talk about LinkedIn as a social network. This was a mistake.

Startup 386

Startup Pricing Marketing Product 386

Both Sides of the Table

DECEMBER 9, 2010

For decades the “layering&# of technology has allowed us to develop IT systems and networks in a specialized way that let’s best-of-breed technology solutions to emerge at each layer of the stack and to allow people with different skill sets to specialize in key areas without having to have competence in every technology arena.

Startup 343

Startup Technical Review S3 Services 343