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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

They have a mobile app and I felt like it crashed too much for my liking. All applications crash and this is especially true in the nascent mobile world where dealing with device types, OS’s & networks adds one hell of a configuration management problem. How many through SEM? On measurement. Is it 4/1,000? Retention / Churn.

Metrics 346
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Announcing a Deal I’ve Wanted to Talk About for a Year

Both Sides of the Table

And in a world where we increasingly log in to personal web time at late hours or on our mobile phones that’s no longer good enough. ” When merchants sign up MyTime then helps them with marketing activities through marketing automation tools they’ve build across SEM, social, and email.

CTO Coach 359
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The Most Misunderstood Facts About Building a Business on YouTube

Both Sides of the Table

40% of all of YouTube is viewed on mobile devices and of high-quality content I believe it is between 60-70% based on my insider data. If you’re just a content company your advantages are too small to win on the web. But you don’t need to spend money on SEM. You must invest in technology.

SEM 150
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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. Internet consumption is obviously growing massively on mobile devices. Early evidence is good.

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Full Speed Ahead! Social Media Week Is Here!

Tech Zulu Event

Social Media Week is a global platform that connects people, content, and conversation around emerging trends in social and mobile media. Download the iPhone or Android app powered by Mobile Roadie Here. Tuesday - Sept 21st - 2PM - Exploring User Experience, Content and Brand Strategies for the Social Web. You are in Luck!

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7 Startup Marketing Strategies To Bring In Customers

Startup Professionals Musings

For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. You can start an SEM campaign with as little as $50 today and get results very quickly. It’s also one of the most accountable, with in-depth data provided by search engines about performance.

Customer 146
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7 Ways To Improve Return On Your Marketing Investment

Startup Professionals Musings

For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. You can start an SEM campaign with as little as $50 today and get results very quickly. It’s also one of the most accountable, with in-depth data provided by search engines about performance.

Marketing 114