Both Sides of the Table

JANUARY 12, 2014

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. But my contact told me that many viral videos start through close networks on Reddit where a degree of formal and informal collaboration of individuals takes place.

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. I believe that many social networks confused this idea. Not necessarily in the shopping mindset.

Advertising 284

Advertising Invest RSS CPC 284

Both Sides of the Table

JUNE 27, 2011

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). The truth is that we work in a very small, tight-knit industry and news & plans spread fast. The following are some lessons I learned about early-stage startup marketing.

Marketing 380

Marketing Startup Press Technical Advisors 380

socalTECH

AUGUST 16, 2013

We grew our SEM and improved our ROI. We''re aggressively hiring, which is great news for the local industry, in marketing, sales, and engineering. Scott Morrow: The original business plan was to be a B-to-B, data network to help travel agents book hotels offline, at these boutique, independent luxury hotels.

Pricing 256

Pricing Sites Marketing SEM 256

Startup Professionals Musings

JANUARY 17, 2013

Use social media and Search Engine Marketing (SEM) to start. Pitch your story to newspaper journalists, radio, and television news reporters who cover your local area or industry. Despite the fact that social networking and other online processes are essentially free, good marketing still costs money.

Marketing 106

Marketing Startup Social Media SEM 106

Startup Professionals Musings

MARCH 16, 2014

Use social media and Search Engine Marketing (SEM) to start. Pitch your story to newspaper journalists, radio, and television news reporters who cover your local area or industry. Despite the fact that social networking and other online processes are essentially free, good marketing still costs money.

Marketing 102

Marketing Funding Social Media SEM 102

Startup Professionals Musings

DECEMBER 7, 2010

Use social media and Search Engine Marketing (SEM) to start. Pitch your story to newspaper journalists, radio, and television news reporters who cover your local area or industry. Despite the fact that social networking and other online processes are essentially free, good marketing still costs money.

Marketing 94

Marketing Startup Social Media SEM 94