socalTECH
OCTOBER 25, 2010
The company also explained it will make its platform available to yellow pages and regional media publishers. Local.com claimed the switch came after success of its OCTANE360 platform, however, LEC billing companies have also been facing scrutiny from the FTC and others for billing users for services they did not want or did not want.
socalTECH
AUGUST 22, 2014
Jonathan David: We''re essentially a media buying and optimization platform. Most of that digital media is display, and we have a platform which automates a lot of the optimization decisions, based on a strategy we''ve developed collectively as a media team. The better the platform gets, the more we are able to scale, with less labor.
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Both Sides of the Table
APRIL 15, 2010
It was the first company to do “paid search&# back when Larry & Sergey were saying they would never do it. plus a large settlement on patent disputes paid from Google) so Bill did well on it. I talked about the platform moves of Twitter and why it should be expected. It’s core platform stuff.
InfoChachkie
MAY 14, 2012
Fast-forward two years – DataPop has not just radically transformed search; its creative optimization platform is now matching all modalities of online ads to consumers’ intent. In just one year since launching its Creative Science platform, DataPop optimizes in excess of $100 million of its clients’ aggregate advertising spend.
InfoChachkie
JULY 14, 2011
Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. At RingRevenue we’ve created a call performance marketing platform that at its core is all about getting more high-value calls to advertisers who want them.
InfoChachkie
NOVEMBER 3, 2014
However, it most likely still won’t provide revenue or a return on ad spend seen in traditional direct response channels, such as paid search. Greathouse : If you woke up and were suddenly the CEO of Pinterest, what changes would you initiate to make it a more effective marketing platform?
Both Sides of the Table
OCTOBER 8, 2014
So much so that if you read Ken Auletta’s wonderful book “ Googled ” you’ll see that Larry and Sergey had for years stated they would never do paid search results. We see big data storage solutions and processing platforms. With the foundation laid the application layer has had its moment.
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