socalTECH

SEPTEMBER 20, 2012

Westlake Village-based ValueClick has divested Search213 , the company's European, self-service, paid search business, the company said today. According to ValueClick, it sold Search123 to its former executive in charge of European operations, Carl White.

Westlake Village 150

Westlake Village Paid Search Sales Services 150

socalTECH

NOVEMBER 3, 2010

The update is a big change from the firm's prior layout and organization, which had been strongly oriented around a traditional, search box for businesses in a specific location. Tags: local.com paid search advertising local business coupon social. The new design is far more content rich and social. READ MORE>>.

Sites 150

Sites Paid Search Advertising Content 150

socalTECH

JULY 1, 2010

imFORZA provides search engine optimization, paid search advertising, social media marketing, and other related services. El Segundo-based imFORZA , an online Internet marketing agency, said today that it has been acquired and spun off from parent company The Design People. Financial terms of the acquisition were not disclosed.

El Segundo 167

El Segundo Search Engine Optimization Design Paid Search 167

socalTECH

OCTOBER 25, 2010

Irvine-based WebVisible , which provides local search marketing and ad placement for small businesses, reports that its latest quarterly advertising report shows that search advertising spending by small business is increasing, but is doing so more slowly that recent quarters.

Advertising 170

Advertising Paid Search Report Marketing 170

socalTECH

OCTOBER 10, 2012

The firm said its product provides "attribution credit" to those assets--which it calls owned media assets--even though those third party sites do not support first party analytics tags.

Product 145

Product Paid Search Advertising Technical Review 145

socalTECH

APRIL 26, 2010

According to MediaTrust, Bardon Advisors owns more than 1200 web properties, which get a total of 20 million monthly unique visits, and 5 million paid searches per month. Financial terms of the acquisition were not disclosed.

CPC 165

CPC Paid Search Marketing Idealab 165

socalTECH

AUGUST 8, 2016

The area which probably is really attuned to your readers, is we also serve many mid-market, growth oriented companies that are looking to grow and acquire customers, with paid and earned digital channels, paid search, paid media, social, email, and organic SEO, as well as digital PR and content.

Acquisition 100

Acquisition Paid Search El Segundo SEO 100

socalTECH

MARCH 6, 2014

Paid search advertising , invented at Goto.com --a spinout of Idealab--which was later acquired by Yahoo for $1.63 billion and became Yahoo Search Marketing. It''s also home to many other prominent technology companies, including OpenX and NewEgg. Here''s a few other inventors/inventions with links to the San Gabriel Valley.

San Gabriel 124

San Gabriel La Canada Flintridge CalTech La Canada 124

socalTECH

OCTOBER 25, 2010

Tags: local.com local paid search advertising.

Acquisition 150

Acquisition Paid Search Advertising Web 150

socalTECH

NOVEMBER 19, 2008

ReachLocal, which provides services that help local businesses buy search engine advertising, said it has launched ReachLocal UK Ltd., ReachLocal's paid search ads are placed in Google, Yahoo!, MSN, and other search engine, to generate leads for local businesses.

ReachLocal 124

ReachLocal Woodland Hills Paid Search Yahoo 124

socalTECH

JULY 29, 2009

The move may have a huge impact of Yahoo's staff and operations in Pasadena and elsewhere in Southern California: Microsoft and Yahoo said that instead of using Yahoo's own paid search services, they will instead fulfill self-serve advertising through Microsoft's AdCenter, which has been a direct competitor to what was Overture Services.

Yahoo 113

Yahoo Southern California Paid Search Advertising 113

socalTECH

AUGUST 22, 2014

I had heard about someone who was quite successful in paid search arbitrage, which is a method of buying traffic and licensing a search feed from Yahoo, and was able to buy media in non-search and drive that traffic to that search advertising, making a profit on the difference.

Advertising 230

Advertising Santa Monica Startup Media 230

socalTECH

MARCH 10, 2017

There are hundreds and thousands of representation of companies on Facebook, Google, Apple, and Yelp, in paid search and through social experiences. That change, from most of the activity on brand assets to having all that activity on location assets, is the biggest change since then.

Google 127

Google Paid Search Mobile Activity 127

socalTECH

NOVEMBER 14, 2019

Maybe they might be using a platform like Shopify to sell their products and power their website, and they might use Facebook for advertising, and maybe they're using paid search with Google. The challenge a lot of those businesses have, is likely have built their sites and are using a lot of different software-as-a-service platforms.

Startup 113

Startup Platform Commerce San Diego 113

socalTECH

AUGUST 28, 2017

How we make money, is we'll let them elevate their presence on the site, like paid search or a Yelp listing, so that you would pay anywhere from $200 to $400 a month for an elevated presence. It's really about bringing professionals on board, with a free listings and free portfolio page, similar to Houzz. READ MORE>>.

Technical Advisors 100

Technical Advisors Technical Review Metrics Startup 100

socalTECH

DECEMBER 29, 2010

Irvine-based Local.com , the operator of local search sites, said this morning that it has appointed Ken Cragun as CFo of the company. Cragun has been serving as interim CFO of the firm since October. READ MORE>>.

Sites 154

Sites Paid Search Company Companies 154

socalTECH

FEBRUARY 24, 2010

If you compare that to comparison shopping service, who are basically arbitrage models--they leverage paid search to grow their distribution, buy traffic to arbitrage, and make money off each visit--all 3.3 There's a really important distinction there. One hundred percent of our traffic is organic.

Content 165

Content Demand Sites Media 165