Startup Professionals Musings

MARCH 23, 2013

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). Campaign setup and ad copy writing. Popular keywords have higher costs.

Paid Search 90

Paid Search PPC Organization SEO 90

Both Sides of the Table

SEPTEMBER 28, 2013

It’s a hard topic to write about because it’s almost an accepted norm that total transparency is good. You took the risk to start your company. But I’m working on a large team of people trying to figure out how to make micro improvements to a paid-search algorithm. CEO transparency. Of course not.

Startup 417

Startup Course Venture Capital Writing 417

Startup Professionals Musings

JUNE 4, 2021

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, despite low SEO rank). Thus I recommend that you stick with organic search, and use SEO to raise your ranking.

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

Both Sides of the Table

OCTOBER 8, 2014

Let me start with the obvious baseline that most people probably know instinctively: Los Angeles is the 3rd largest technology startup ecosystem in the US. Given how efficient markets are when a large market like LA starts to blossom it attracts capital pretty quickly. LA By The Numbers. But even this is changing.

Entrepreneur 376

Entrepreneur Snapchat Startup Google 376

InfoChachkie

JULY 14, 2011

But, when it comes to tracking what ad placement or publisher was responsible for getting a consumer to pick up the phone and call, that’s pretty difficult. 9) In Getting The Band Back Together , I write about the power of serial Founding teams. Why aren’t there a half-dozen well-funded startups running up your tailpipe?

Marketing 209

Marketing Advertising Paid Search Startup 209

InfoChachkie

DECEMBER 2, 2009

No one wakes up and says to themselves, “I need to buy that product I have never heard of before.” Paid Search – Customers which click on sponsored ads associated with search keywords fall into this category. Affiliates invest the up-front marketing expenses required to attract customers. It does not happen.

Customer 164

Customer Custom Advertising SEM 164

SoCal CTO

OCTOBER 5, 2010

Great content again in September that meets at the intersection of startups, technology, product and being a Startup CTO. If you asked me to tell you a list of three of the best decisions in my life, I can certainly tell you that regularly writing is one of them. Why You Should Write. It's human nature," he writes.

Startup 191

Startup Product Technology Venture Capital 191