socalTECH

MAY 10, 2013

Four years ago, Los Angeles-based Adly (www.adly.com) launched to much fanfare as one of the first local startups to tie into the brand-new, Twitter micro messaging platform. We''re the leading social advertising platform that leverages celebrity relationships. How much of this is automated software, versus services and people?

Social Media 237

Social Media Advertising Media Metrics 237

socalTECH

OCTOBER 21, 2014

How about if you could make those displays interactive and social? Culver City-based Enplug (www.enplug.com) is looking to change those one way digital displays into social, interactive content. We spoke with CEO and co-founder Nanxi Liu about the company''s software. Talk about what your product is all about?

Social Media 178

Social Media Media Startup Culver City 178

Startup Professionals Musings

JULY 3, 2022

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a classic book on social media by Jim Tobin, “ Earn It. Where are the young social media users going?

Social Media 140

Social Media Media Snapchat Platform 140

socalTECH

JANUARY 4, 2011

San Diego-based ShowUhow , which develops video-based sales and product information for online retailers and manufacturers, said today that it has added a suite of social media integration features for the firm's offering. ShowUhow is venture backed by Syncom Ventures, and raised a round of capital back in August. READ MORE>>.

Social Media 162

Social Media Media Sites San Diego 162

Startup Professionals Musings

AUGUST 24, 2013

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” Is it Facebook, Twitter, LinkedIn, or one of the other 200 active platforms vying for attention these days? Proactive customer service. Build your brand and expert visibility.

Social Media 108

Social Media Media Startup Platform 108

Startup Professionals Musings

MARCH 27, 2015

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a recent book on social media by Jim Tobin, “ Earn It. Where are the young social media users going?

Social Media 101

Social Media Media Marketing Snapchat 101

Startup Professionals Musings

APRIL 1, 2017

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first. Measuring is all about return-on-investment (ROI).

Social Media 62

Social Media Media Metrics SEO 62

Startup Professionals Musings

FEBRUARY 26, 2017

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” Is it Facebook, Twitter, LinkedIn, or one of the other 200 active platforms vying for attention these days? Proactive customer service. Build your brand and expert visibility.

Social Media 59

Social Media Media Entrepreneur Platform 59

Startup Professionals Musings

AUGUST 18, 2013

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in “ Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first.

Social Media 102

Social Media Media Product Metrics 102

Startup Professionals Musings

OCTOBER 16, 2017

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a classic book on social media by Jim Tobin, “ Earn It. Where are the young social media users going?

Social Media 64

Social Media Media Snapchat Platform 64

TechCrunch LA

AUGUST 7, 2019

Earbuds , a new startup from Austin founded by former Detroit Lions lineman Jason Fox, wants to bring the power of social media to your eardrums. Fox said at every press conference one or two questions would be about what songs teammates played before games. “He was jamming. Image courtesy of Earbuds. Logging on is easy.

Entertainment 224

Entertainment Social Media Social Network Media 224

Eric Greenspan

MAY 25, 2010

What I mean by this is we do radio better by building it around the web, social media and traditional marketing strategies alongside, behind and wrapped around our radio shows. We will soon launch service in the area and our fleet will be logo’d accordingly. Next, came our show on Citadel’s KSFO in San Francisco. .&#

Social Media 220

Social Media Media Blogging Social Network 220

Startup Professionals Musings

NOVEMBER 30, 2013

Isn’t it frustrating to think you understand something new in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? Jim should know, since he is the president Ignite Social Media , of one of the best known social media marketing agencies.

Social Media 100

Social Media Media Marketing Platform 100

Startup Professionals Musings

JULY 27, 2012

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his new book “ Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first.

Social Media 91

Social Media Media Metrics SEO 91

Startup Professionals Musings

NOVEMBER 2, 2013

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 106

Social Media Media Startup Social Network 106

Startup Professionals Musings

SEPTEMBER 28, 2012

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” Develop a marketing strategy specific to this media. Social media demands two-way communication, rather than outbound only. But don’t stop there.

Social Media 115

Social Media Media Startup Social Network 115

Startup Professionals Musings

JULY 18, 2012

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” Is it Facebook, Twitter, LinkedIn, or one of the other 200 active platforms vying for attention these days? Proactive customer service. Build your brand and expert visibility.

Social Media 79

Social Media Media Marketing Platform 79

Tech Zulu Event

JUNE 26, 2013

Since its inception into the mainstream fabric of people’s lives, social media and the concept of social networking has gone through a rather peculiar evolutionary transition. It is now a standard with any new social network to be able to cater to both the consumer and the brand; the person and the product.

Social Media 82

Social Media Entertainment Media Tool 82

TechCrunch LA

AUGUST 5, 2022

From Los Angeles to Silicon Valley , a trend emerged among social media influencers and startup founders alike: move into a mansion with 10 or so collaborators, work day and night together to build fame and wealth, and hope that your new roommates do their dishes. ” Once again, TikTok apologized.

Platform 210

Platform Social Media Netflix Content 210

Startup Professionals Musings

OCTOBER 3, 2020

Charlene Li, in her classic book “ Open Leadership ,” shows leaders how to tap into the power of the social technology revolution and use social media to be “open” while still maintaining control. New publishing tools, like blogs, collaboration platforms, and even Twitter provide updates that are easily available.

Framework 159

Framework Social Media Software Review Social Network 159

Startup Professionals Musings

OCTOBER 21, 2022

We all hear about the big winners, such as the game Clash of Clans , which has now surpassed $1 billion in yearly revenue, and the smartphone version of Skype , which is making huge money through credits as an extension of the website version. You provide the free app in the App Store that gives subscribers mobile access to your service.

Develop 138

Develop Development Platform Mobile 138

TechCrunch LA

FEBRUARY 6, 2022

Last week, we talked about about the “de-stonkifying” of the market. While Meta is managing to ship more and more Quest headsets, there anecdotally hasn’t seemed to be much interest in the company’s Horizon Worlds platform and there are few shortcuts towards finding an audience on an unproven hardware platform.

Marketing 246

Marketing Newsletter Technical Review News 246

socalTECH

JULY 31, 2014

For today''s Insights and Opinions section, we share an essay from Sally Falkow , founder and president of Meritus Media, a digital public relations and social media agency based in the Los Angeles-area. Social media. Wherever you go, you see and hear about it. But it was not that way 20 years ago.

Social Media 138

Social Media Southern California Media Los Angeles 138

Startup Professionals Musings

JULY 8, 2013

According to many experts, including Michael Hyatt, in his book, “ Platform: Get Noticed in a Noisy World ,” you need to build the highest platform you can, to stand out and be heard above all the rest. If these are not complete and consistent, your platform will always be splintered and lost in the noise.

Platform 105

Platform Entrepreneur Startup Social Media 105

Xconomy

APRIL 18, 2018

As publicity-shy Facebook co-founder and CEO Mark Zuckerberg testified before both houses of Congress last week amid an avalanche of criticism about the dearth of user privacy on the world’s biggest social media network, it became crystal clear that the entire social media industry has entered a new and perilous phase.

Social Media 49

Social Media Services Media Platform 49

Tech Zulu Event

MARCH 24, 2016

For new businesses, social media marketing may seem a bit overwhelming. Here are four steps to help you get started building a great social media presence. Construct a social media style guide. Making sure your content works well within each individual platform will also adds to its effectiveness.

Social Media 40

Social Media Media Content Guide 40

Startup Professionals Musings

NOVEMBER 12, 2021

You should start blogging about your business before you have a product, to test interest and establish your credibility. Several free blog platforms, like WordPress , are so flexible that you can configure them as a website, as well as your blog, without separate hosting.

Blogging 135

Blogging Services Search Engine Optimization Web 135

Startup Professionals Musings

NOVEMBER 18, 2020

Thus the rise of the “ sharing economy ,” with collaborative and peer-to-peer (P2P) platforms , including Lyft (rides), Airbnb (lodging), and WeWork (workspace). There are always opportunities to participate in existing platforms, such as becoming an Uber driver, or to start your own platform sharing your favorite hobby.

Platform 145

Platform Startup Social Media Custom 145

Startup Professionals Musings

JULY 9, 2011

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. What’s the problem?

Social Media 104

Social Media Media Marketing Social Network 104

TechEmpower

OCTOBER 9, 2023

Content Recommendations in Streaming Services While many streaming platforms suggest content based on viewing history, LLMs have the power to significantly elevate this experience. This category encompasses a vast array of content, from emails and text documents to social media posts.

Generative AI 346

Generative AI Artificial Inteligence Tool Knowledge Base 346

TechCrunch LA

MARCH 8, 2019

Warren’s plan called for regulators to be appointed to oversee the unwinding of several acquisitions that were critical to the development of the core technology that make Alphabet’s Google and the social media giant Facebook so profitable… and Zappos. One issue is do we need regulation on the full platform companies.

Technical Review 144

Technical Review Startup Chief Technology Officer Social Media 144

Tech.Co

MAY 31, 2023

Business tools — from customer relationship management ( CRM ) platforms to accounting software — help to save startups time and money by automating key processes and maximizing efficiency. is a decent security solution, startups should be aware that ‘freemium' VPN services tend to profit by displaying ads and tracking your data.

Tool 128

Tool Startup Software Review Technical Review 128

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Marketing 127

Marketing Framework Social Media Media 127

Startup Professionals Musings

JUNE 4, 2010

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception. Develop a marketing strategy specific to this media.

Social Media 88

Social Media Media Marketing Startup 88

Tech Zulu Event

JANUARY 23, 2013

Today, Los Angeles based PromoJam released their newest product to the world offering marketers something they haven’t had before – full control and insight into social campaigns. marketers now have the power to create social media campaigns with no development or design skills required - just drag and drop.

Platform 99

Platform Metrics Social Media Marketing 99

Tech Zulu Event

SEPTEMBER 19, 2010

Social Media Week (SMW) is finally here and is set to be one amazing week filled with panels, discussions, networking, and much more. If you are just hearing about this event, or if you already heard about it but just wanted to know exactly what is going to be happening this week, then this is for you. You are in Luck!

Social Media 65

Social Media Media Tech Coast Angels Orange County 65

Startup Professionals Musings

JANUARY 24, 2020

We all hear about the big winners, such as the game Clash of Clans , which still pulls in over a million dollars a day, and the smartphone version of Skype , which is making money through credits as an extension of the website version. You provide the free app in the App Store that gives subscribers mobile access to your service.

Mobile 126

Mobile Develop Development Platform 126