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Nami Ships PPC Bid Engine

socalTECH

Los Angeles-based Nami , which provides pay-per-click advertising software and is run by Alex Cory, said that it has released a new product today, Nami AdManager. The new software is a white label bid engine used for pay-per-click bidding.

PPC 153
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MomentFeed Partners With Location3 Media

socalTECH

Santa Monica-based MomentFeed , the startup which is developing software to provide analytics on such things as check-ins and customer interaction at retail locations, said this week that it has partnered with digital marketing firm Location3 Media.

Media 171
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The Trade Desk, Acquisio Partner

socalTECH

Ventura-based The Trade Desk , the new online ad exchange firm headed by former AdECN founder Jeff Green , is announcing today that it has partnered with Acquisio , a PPC management software provider. According to the firms, the two will provide an integrated search and display marketing product.

PPC 165
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Tsavo Buys BetterPPC

socalTECH

Santa Monica-based Tsavo Media, the startup headed by former Userplane CEO Michael Jones, said today that it has acquired Better Inc, the SEO and pay-per-click marketing software firm headed by Ben Padnos. According to Tsavo, Better provides SEO and PPC management to such clients at Paramount, Dreamworks, and Closet World.

Tsavo 100
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Interview with Dan Yomtobian, Scour

socalTECH

Scour is an offshoot of a PPC advertising firm, ABCSearch, which was also founded by Dan. In 2001, I started ABCSearch, which as been in the PPC space for a number of years. Tags: scour search startup meta interview software advertising engine yomtobian abcsearch.

PPC 113
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5 Marketing Software Tools Every Business Should Have

Inverted Software

At Inverted Software we have gathers the top 5 marketing software tools we think every business should utilize in order to effectively reach customers while keeping time effort in check. ConstantContact is email marketing software. With Leadpages you can build and test landing pages used by your PPC campaigns to generate leads.

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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

So PPC (pay-per-click) advertising on social networks has performed poorly to date. A healthy eco-system of application developers is required for any software or Internet company to be massively successful. So why not put up those Halloween Costume ads when I’m on Facebook? Why am I excited about in-stream advertising then?

Ideas 286