Remove past
article thumbnail

Announcing a Deal I’ve Wanted to Talk About for a Year

Both Sides of the Table

I’m super excited to announce that GRP Partners led the investment in Ethan Anderson’s new company MyTime (link has LA-based merchants but will give you a good feel for the product). ” So Ethan went to work as a product manager at Google Video. So I asked Ethan to build his product first and then we would fund.

CTO Coach 359
article thumbnail

Doing the Right Things is More Important than Doing Things Right

Both Sides of the Table

They are tasked with “getting deals done&# so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc. Similar with product features. Let me give you an example.

Startup 323
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How To Size Your Marketing Budget For Funding

Startup Professionals Musings

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Use social media and Search Engine Marketing (SEM) to start.

Marketing 102
article thumbnail

Sales Kids With Grit – Web 2.0 Paper Routes

InfoChachkie

Yet when a child attempts to sell such mis-priced items, the experience is often discouraging, due to the poor cost / value equation associated with such fundraising products. Search Engine Management (SEM) – Search marketing can be performed by anyone with a rudimentary understanding of Google AdWords. Boys To Men.

Web 2.0 222
article thumbnail

5 Startup Marketing Actions to Impress Investors

Startup Professionals Musings

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Use social media and Search Engine Marketing (SEM) to start.

Marketing 106
article thumbnail

Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. If you can’t raise — you’re dead. End of story.

Metrics 150
article thumbnail

Five Elements of a Credible Startup Marketing Plan

Startup Professionals Musings

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Use social media and Search Engine Marketing (SEM) to start.