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Startup Sales Lessons From TLC’s “Say Yes To The Dress”

InfoChachkie

If you have your eyes and ears open, you can discover sales lessons in unexpected places, including the cable TV show, Say Yes To The Dress. There are a number of solid sales techniques on display by the Say Yes team. Throughout the sales process, they continually probe and modify their sales approach, based on the bride's feedback.

Sales 251
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How Many Times Should You Tweet Your Blog Post?

Both Sides of the Table

Last September I was on a panel with Guy Kawasaki talking about Twitter. I’ve argued previously that Twitter is a new form of curated RSS and in many ways it is. But it is a transient RSS reader. If I sent out a third Tweet later (I didn’t) it likely would get about 50% as much as the morning one.

Blogging 289
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Lean Startup Legend Steve Blank Discloses His Most Daring Guerrilla Marketing Tactics

InfoChachkie

I also found out they only cared about four applications. The team failed to understand that marketing's primary role at a startup is to drive sales. the VP of Sales the richest person in the company. Number two (was) to create end-user demand and drive it into our sales channel. I very quickly discovered that.

Marketing 271
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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. I believe it is the new form of RSS – the place people go to find out what is happening in the latest news. I covered that topic in my Twitter is RSS post.

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From Startup Newsletter To Best Selling Book: How This Entrepreneur Pulled It Off

InfoChachkie

an email) to about 35 people. I''m not talking about one or two people responding, we get 10, 15, 20 responses for a particular problem. The popularity of the company''s newsletter soon began to grow at a pace that outstripped the MouseDriver''s relatively meager sales. people started to know about MouseDriver.

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Coull Entrepreneurs Get More Customers

InfoChachkie

Apologies: an incomplete draft of this article was inadvertently sent out previously via RSS. What’s So Cool About Coull? This allows advertisers to offer affiliate publishers performance-based offers, which are compensated on a pay-per-view, pay-per-click or pay-per-sale basis. Coull Offers Advertisers Video Skimlinks.

Custom 226
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Here are 10 Tips from BuzzFeed to Make Your Content Go Viral

Both Sides of the Table

We talked about a lot of great stuff in the video including how to do sales calls and a how a new “culture of writing&# is emerging as a critical skill set in business today. We also talked about why Jon decided to leave Google to become an EIR at a VC firm (Polaris) – minute 33. Here’s a link for iTunes.

Buzzfeed 354