Startup Professionals Musings

JUNE 4, 2021

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, despite low SEO rank). Thus I recommend that you stick with organic search, and use SEO to raise your ranking. Marty Zwilling.

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

Startup Professionals Musings

APRIL 29, 2019

Equally important, if someone does find your site, your content must stand out above all similar sites, to keep visitors engaged, close a sale, and get customers to return. These days, customers want two-way relationships, and people who follow your writing will feel this bond. Hone your writing style for all communication.

Blogging 85

Blogging Search Engine Optimization Writing SEO 85

Both Sides of the Table

JANUARY 22, 2014

So I thought I’d write about out with what I would look for in a VC knowing what I know now and why. Think of web vs. mobile. SEO marketing vs. social marketing. Of course it is super helpful if a VC can drop you in to important people for business development, recruiting, PR, sales and eventually M&A.

Venture Capital 364

Venture Capital Coach Writing SaaS 364

Startup Professionals Musings

MARCH 23, 2013

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). This is NOT the same as Search Engine Optimization (SEO). Marty Zwilling.

Paid Search 90

Paid Search PPC Organization SEO 90

Both Sides of the Table

JUNE 27, 2011

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). Where Stealth is Good – There’s a lot of discussions on the web about whether startups should be stealthy before they launch or not. Nobody likes writing re-hashed stories.

Marketing 380

Marketing Startup Press Technical Advisors 380

Startup Professionals Musings

OCTOBER 3, 2010

This is NOT the same as Search Engine Optimization (SEO). SEO is not placing ads, but tuning your website so that it is more highly ranked by Google, and featured in the first page of results, not in an ad beside the results. Campaign setup and ad copy writing. SEM is sometimes called “buying your way into search results.”

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Tech Zulu Event

NOVEMBER 18, 2011

This article will cover two things; First, the top mistakes small business owners make that end with inquiries leading you to the exit door before making a sale. The word “convince” shouldn’t exist in sales. On the card I usually write the date, where I met the person, how I met them and what value I can bring to the table.

Customer 85

Customer Custom Marketing SEO 85