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User Interface Beyond the Web Site

SoCal CTO

SEO for Startups and Negative Customer Acquisition Costs ) and, of course, the product itself. Normally the product is defined as a web site. Most founders are fairly passionate about the features and functions of the web site, iPhone application, Facebook application, or whatever web application represents the product.

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Covario Buys Netconcepts

socalTECH

San Diego-based Covario , a developer of search advertising and web site optimization software and services, said today that it has acquired Netconcepts, LLC , a website search engine optimization firm based in Madison, Wisconsin. Covario said the buy will strengthen the firm's position providing SEO solutions to large advertisers.

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7 Tools Businesses Can Use to Improve Employee Management

Tech Zulu Event

They can utilize seven tools to improve employee management. Among the tools are BoostSuite, Blue Coat, Boomerang, and QuickBooks. Other tools include Zenefits, Genbook, and HipChat. The software does keyword research, and it has an SEO checklist. It also comes with a conversion optimization tool. BoostSuite.

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Many Websites Look Like Zombies to Google Search

Startup Professionals Musings

These are subjective elements, but there are specifics that even a computer program can evaluate to set your ranking, and thus determine whether your site is alive and a good match to a specific search request. The solution is keeping your site alive and vital, and following basic search engine optimization (SEO) suggestions.

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Covario Rolls Out New Offering

socalTECH

San Diego-based Covario , a developer of search engine marketing automation tools, said earlier this week that it has rolled out a new product which the firm will further automate keyword marketing for customers. According to the firm, it has launched a product called D3- Data Driven Decisions for Search Engine Optimization (SEO).

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8 Ways Blogging Can Supercharge Your Business Website

Startup Professionals Musings

Equally important, if someone does find your site, your content must stand out above all similar sites, to keep visitors engaged, close a sale, and get customers to return. One of these is blogging, to let people know about your brand, provide links to supportive articles, and generate back-links to your content from other sites.

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6 Ways To Make You An Entrepreneur Before The Product

Startup Professionals Musings

Customers expect consistency of your brand name across all channels, so don’t pick a web site name if the comparable name is available or already taken on relevant social media. There are dozens of tools available to help you monitor relevant activity, including Social Mention and Google Alerts.

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