Startup Professionals Musings

JANUARY 5, 2020

As an advisor to entrepreneurs, I find that I often have to remind them that the world of customers has changed since they started their last business. But even the older Boomers have learned to use technology and social media as the source of expectations from your business, more so than your own traditional marketing.

Customer 133

Customer Custom Social Media Startup 133

Berkonomics

JULY 30, 2015

500 entrepreneur, after years as a senior marketing manager of a large computer company. One thing, though, that never bothers an entrepreneur is fear of the unknown. As an entrepreneur, you have a genetic problem. The problem is that we weave that safety net even as we sit in it, making the job doubly difficult.

.Net 120

.Net Startup Entrepreneur Mentor 120

Startup Professionals Musings

FEBRUARY 14, 2022

I see more and more entrepreneurs who seem to have everything going for them – vision, motivation, passion, even a good business plan, product, and money, and yet they can’t close customers. Great businesses begin with a customer problem that has a big and monetizable pain point. Nail the go-to-market strategy.

Technical Review 143

Technical Review Customer Custom Entrepreneur 143

Startup Professionals Musings

SEPTEMBER 28, 2018

One of the big differences between an entrepreneur and an employee of a big business is that employees tend to have a very narrow focus on their job, while entrepreneurs have to keep the broader focus on business. entrepreneurs consistently claim to be happier , and have a higher net worth than employees. In fact, U.S.

Entrepreneur 93

Entrepreneur Satisfaction Customer Custom 93

Startup Professionals Musings

DECEMBER 2, 2022

You can’t succeed in business without an operational model that delivers value to customers at a reasonable price, with an underlying cost that allows you to make a profit. The most common failures are solutions looking for a problem, lack of a defined market, or an inadequate revenue model. Target market. Sales/Marketing.

Sales 102

Sales Customer Custom Outsource 102

Startup Professionals Musings

APRIL 26, 2015

Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Now all we hear about is providing the best “customer experience.” Entrepreneur of the Year” finalist. Remember, customers are the reason you do what you do.

Customer 100

Customer Custom .Net Competition 100

Startup Professionals Musings

MARCH 31, 2023

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Metrics 102

Metrics Demand Paramount Content 102

Startup Professionals Musings

OCTOBER 8, 2022

In reality, a simple Excel spreadsheet model customized around your assumptions can save you hours and avoid a wasted expense in validating alternative vendor and marketing decisions. Vendor costs are subject to change, customers are fickle, competitors come out of the woodwork and the economy can take a downturn.

Startup 147

Startup Pricing Sample Customer 147

Startup Professionals Musings

MAY 18, 2019

Elon Musk via Flickr by TED Conference To be successful as an entrepreneur, you don’t have to be a fabulous person, but it helps. Some people, and some entrepreneurs, have that something extra that you can’t quite put your finger on, like Ryan Seacrest is searching for on American Idol. Be delightfully authentic and honest.

Entrepreneur 103

Entrepreneur Social Media .Net Blogging 103

socalTECH

JULY 7, 2010

One complaint we sometimes hear from venture capitalists visiting Southern California for the first time, is the difficulty of finding experienced entrepreneurs and executives. socalTECH.com has mined its proprietary database of high tech companies and entrepreneurs and identified just a few of the repeat entrepreneurs to watch in the region.

Southern California 228

Southern California Entrepreneur SoCal Mahalo 228

Startup Professionals Musings

MARCH 11, 2014

Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Now all we hear about is providing the best “customer experience.” Entrepreneur of the Year” finalist. Remember, customers are the reason you do what you do.

Customer 98

Customer Custom .Net Competition 98

Startup Professionals Musings

APRIL 5, 2021

Every entrepreneur wants to know how they can improve their odds on the road to success, and why some entrepreneurs seem to be able to squeeze success out of even a marginal business case. Every existing and budding entrepreneur should internalize these reality principles: Ready yourself as a founder.

Entrepreneur 145

Entrepreneur Course Ideas .Net 145

Startup Professionals Musings

JANUARY 18, 2014

I see more and more entrepreneurs who seem to have everything going for them – vision, motivation, passion, even a good business plan, product, and money, and yet they can’t close customers. Great businesses begin with a customer problem that has a big and monetizable pain point. Nail the go-to-market strategy.

Entrepreneur 113

Entrepreneur Startup Technical Review Customer 113

Both Sides of the Table

SEPTEMBER 28, 2014

Gross Burn vs. Net Burn. Burn rate in case you don’t know is the amount of money a company is either spending (gross) or losing (net) per month. (it Net burn is the amount of money you are losing per month. I often see companies burning $100,000 per month (net) looking to raise $6-8 million.

Startup 383

Startup Company Companies .Net 383

Startup Professionals Musings

OCTOBER 21, 2015

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Metrics 101

Metrics Marketing Demand Paramount 101

Startup Professionals Musings

FEBRUARY 19, 2022

Some people, and some entrepreneurs, have that something extra that you can’t quite put your finger on, like the judges are searching for on American Idol. But the entrepreneurs that have it, including Elon Musk and Richard Branson, seem to be able to effortlessly get team members, investors, and customers to follow them anywhere.

Entrepreneur 139

Entrepreneur Social Media Startup .Net 139

Berkonomics

MAY 7, 2015

This is like a Hans Christian Anderson parable, but aimed at you and your business… There are big fish and small fish, potential customers, all swimming in the sea that is your potential marketplace. You, the lonely fisherman, have to weave a net to catch your fish. Email readers, continue here…] This lesson is important.

.Net 120

.Net Research Marketing Entrepreneur 120

Both Sides of the Table

JANUARY 5, 2010

This is part of my series on what makes an entrepreneur successful. I originally posted it on VentureHacks , one of my favorite websites for entrepreneurs. I started the series talking about what I consider the most important attribute of an entrepreneur : Tenacity. Entrepreneurs are inherently risk takers.

Entrepreneur 293

Entrepreneur Startup Venture Capital CTO Hire 293

Startup Professionals Musings

JULY 9, 2018

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Metrics 57

Metrics Demand Marketing Paramount 57

InfoChachkie

JANUARY 18, 2012

As part of UC Santa Barbara’s Distinguished Lecture Series, serial entrepreneur and noted venture capitalist Mark Suster recently shared his advice with a large crowd of emerging entrepreneurs. In the last six weeks, I have been pitched by five entrepreneurs under 20. free weekly Infochachkie articles! The youngest was 15.

Entrepreneur 272

Entrepreneur Startup Conference Santa Barbara 272

Startup Professionals Musings

MAY 15, 2019

Steve Blank via Flickr by jdlasica I see more and more entrepreneurs who seem to have everything going for them – vision, motivation, passion, even a good business plan, product, and money, and yet they can’t close customers. Great businesses begin with a customer problem that has a big and monetizable pain point.

Startup 98

Startup Technical Review Customer Custom 98

Startup Professionals Musings

AUGUST 26, 2013

Every entrepreneur wants to know how they can improve their odds on the road to success, and why some entrepreneurs seem to be able to squeeze success out of even a marginal business case. Every existing and budding entrepreneur should internalize these reality principles: Ready yourself as a founder.

Entrepreneur 103

Entrepreneur Course Ideas .Net 103

Startup Professionals Musings

JANUARY 21, 2017

Until the recession a few years ago, market research indicated that as many as 90 percent of the roughly 20 million American small business owners were motivated more by lifestyle than growth and money. Being called a lifestyle entrepreneur should be a point of pride, not an insult. It seems that more people are focused on money today.

Entrepreneur 69

Entrepreneur Startup Equity Course 69

Startup Professionals Musings

AUGUST 10, 2014

Both have worked.Google reached $1 billion in revenue within five years of incorporation, and now has a market capitalization of over $400 billion. Most modern investors still look for a business model that embodies a gross margin over 50 percent and a net margin in the 20 percent range. High customer loyalty and high team passion.

Entrepreneur 98

Entrepreneur Organization Invest Customer 98

Startup Professionals Musings

JANUARY 6, 2020

In reality, a simple Excel spreadsheet model customized around your assumptions can save you hours and avoid a wasted expense in validating alternative vendor and marketing decisions. Vendor costs are subject to change, customers are fickle, competitors come out of the woodwork and the economy can take a downturn.

Startup 123

Startup Pricing Sample Customer 123

Startup Professionals Musings

MAY 24, 2017

To be successful as an entrepreneur, you don’t have to be a fabulous person, but it helps. Some people, and some entrepreneurs, have that something extra that you can’t quite put your finger on, like Ryan Seacrest is searching for on American Idol. These moments are always being transformed into options to be explored.

Entrepreneur 66

Entrepreneur Social Media .Net Startup 66

Startup Professionals Musings

DECEMBER 14, 2012

To be successful as an entrepreneur, you don’t have to be a fabulous person, but it helps. Some people, and some entrepreneurs, have that something extra, like Simon Cowell is searching for on the X-Factor , that you can’t quite put your finger on. These moments are always being transformed into options to be explored.

Entrepreneur 112

Entrepreneur Social Media .Net Startup 112

Berkonomics

MARCH 30, 2012

Many of those investors, individual and institutional, are still licking those wounds; and as a result, investors today want to see a working business model, and customers that are willing to spend good money for your specific solution. Research the Net for guidance in this arena, which is changing as laws enabling this are evolving.

Funding 192

Funding Entrepreneur Startup Invest 192

Jason Nazar

MAY 1, 2016

For startup entrepreneurs, you can also track these metrics with Google analytics. Customer Acquisition Cost / Cost Per Acquisition . The customer acquisition cost or cost per acquisition is the basic marketing cost to acquire a customer. See what other startup mentors have to say about marketing tactics.

Marketing 40

Marketing CPC Metrics .Net 40

Startup Professionals Musings

DECEMBER 9, 2019

With the advent and popularity of crowdfunding platforms, including Kickstarter and IndieGoGo , as a winning alternative for funding your new venture, I find that many aspiring entrepreneurs are confused about the need to ever seek a professional angel investor. They don’t get excited by early stage research, development, or marketing hype.

Funding 119

Funding Startup Platform Examples 119

Jason Nazar

NOVEMBER 1, 2015

For startup entrepreneurs, you can also track these metrics with Google analytics. Customer Acquisition Cost / Cost Per Acquisition . The customer acquisition cost or cost per acquisition is the basic marketing cost to acquire a customer. See what other startup mentors have to say about marketing tactics.

Marketing 40

Marketing CPC Metrics .Net 40

InfoChachkie

APRIL 28, 2011

Many entrepreneurs encounter a similar dilemma. Thus, entrepreneurs must decide when to stop listening to the Sirens’ song of a quick buck and position their company to take advantage of long-term, sustainable business models. However, in the long run, entrepreneurs always benefit from delivering Maximum Utility for a fair price.

Entrepreneur 225

Entrepreneur SaaS Pricing Cloud Computing 225

Startup Professionals Musings

MAY 6, 2011

Every entrepreneur wants to know how they can improve their odds on the road to success, and why some entrepreneurs seem to be able to squeeze success out of even a marginal business case. Every existing and budding entrepreneur should internalize these reality principles: Ready yourself as a founder.

Entrepreneur 92

Entrepreneur Course Ideas .Net 92

Startup Professionals Musings

NOVEMBER 15, 2010

As an entrepreneur, you always need to be on the lookout for ways to expand your current business, and always on the lookout for your next big thing. The competition never stands still, and new opportunities are evolving, based on culture changes in your customers, new technologies, and new problems in the world which need to be solved.

Entrepreneur 100

Entrepreneur Customer Custom .Net 100

InfoChachkie

JULY 14, 2009

Hint: He was an entrepreneur. The same is true of entrepreneurs. Entrepreneurship is so highly valued in the Western World that some people try to convince themselves that they are an entrepreneur, when in fact they would be better off at a Big Dumb Company (“BDC”). Entrepreneur Does Not Equal Inventor.

Entrepreneur 153

Entrepreneur Ideas Writing Startup 153

Startup Professionals Musings

MAY 12, 2017

I see more and more entrepreneurs who seem to have everything going for them – vision, motivation, passion, even a good business plan, product, and money, and yet they can’t close customers. Great businesses begin with a customer problem that has a big and monetizable pain point. Nail the go-to-market strategy.

Startup 64

Startup Technical Review Entrepreneur Customer 64

Startup Professionals Musings

DECEMBER 20, 2012

I see more and more entrepreneurs who seem to have everything going for them – vision, motivation, passion, even a good business plan, product, and money, and yet they can’t close customers. Great businesses begin with a customer problem that has a big and monetizable pain point. Nail the go-to-market strategy.

Startup 118

Startup Technical Review Entrepreneur Customer 118