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Maestro nets $15 million for its interactive commerce, community and engagement tools for livestreams

TechCrunch LA

. “ 2020 was a blowout year… People needed an interactive streaming platform that they could spin up quickly that they could launch on their website.” Since the launch of monetization tools in May of last year, Evans estimated that the platform has paid out at least $5 million to entertainers who used the service. “We

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Magnite Prices $350M Offering

socalTECH

Magnite offers up a sell-side advertising platform for desktop, mobile, audio, and other platforms. The company said it expects to receive approximately $340M in net proceeds after the offering, after deducting the initial purchasers' discount and estimated offering expenses payable by Magnite. The notes are due in 2026.

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StartItUp Aims To Bring Startup Support To Small Businesses

socalTECH

Los Angeles-based StartItUp said this week that it has launched a new, mobile platform which aims to bring "Silicon Valley" style incubation and entrepreneurial support to small businesses. Co-founder Brad King has been involved in such companies as Net Effect, iChange, and URB-E.

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Choosing Internet Platforms

SoCal CTO

The topic is: Betting Your Company On An Internet Platform? However, these platforms could be interesting for prototype and pilot solutions. The other conclusion was that you need to have a migration path from the platform. Must design your application differently to live on top of the platform. It's funny.

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Magnite Acquires SpotX For $1.17 Billion

socalTECH

Los angeles-based sell-side advertising platform operator Magnite announced this morning that it has agreed to acquire SpotX, a video advertising platform provider, in a deal worth $1.17 Magnite says the combined companies would have a full year, 2020 non-GAAP net revenue of $350 million. billion in cash and stock.

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TubeMogul Acquired By Adobe For $540M

socalTECH

TubeMogul , a video advertising company which has offices in Los Angeles, has been acquired by Adobe in a deal worth $540M net of debt and cash. TubeMogul is a provider of a video advertising platform, which lets users buy video ads on desktop, mobile, streaming devices, and TVs. According to Adobe, it will pay $14.00

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What’s Really Behind the Net Neutrality Ruling

Tech Zulu Event

Regardless which side of the isle you stand politically, you can be rest assured that the passage of net neutrality is a positive for you, and your ability to access the Internet like you have since the 1990’s. For the sake of argument, let’s say that net neutrality wasn’t passed. Companies like Etsy and eBay aside.

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