article thumbnail

How A Pivot Turned Vantage Media Into A $100M Plus Business

socalTECH

More specifically, we are a real time bidding platform which enables marketplaces to be set up, where an advertiser can bid on consumers who are in the process of buying a particular product. Real time bidding allows advertisers to bid on users in a particular market, who are likely to be purchasing that company''s product.

Media 162
article thumbnail

How Kixer Is Connecting Mobile Web Users To Apps

socalTECH

Keith Bonnici: We have created a platform that lets standard web publishers tap into the growing pool of money being spent by app developers to market their products. What we saw back in 2005, was that everyone was making a ton of money on desktop ads, because that''s where the users were. What is Kixer? What''s your background?

Mobile 124
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Addroid Is Hoping To Solve The Ad Industry's Flash Problem, with Matt Cooper

socalTECH

One of the side effects of the war over Flash, has been with advertisers--particularly in Hollywood--who rely on Flash to help display their advertising banners and video to users. Matt Cooper: What we're really trying to do, is reshape the advertising space. We've figured out how to take the banner into 2016 and beyond.

Hollywood 100
article thumbnail

Interview with Kanaan Jemili, uCast Global

socalTECH

Were part of the uCast Global video highway, which is our way of illustrating how content is being driven locally, regionally, and globally, using our platform, but also technology we have integrated and continue to integrate with our partners. We are unique in being an open platform, that allows for all of these variations to happen.

Content 113
article thumbnail

Changing The Business Of Media Through Online Video, With Cenk Uygur

socalTECH

I started Young Turks back in 2002, and then, in 2006 and really towards the end of 2005, started daily web streaming for the show. Back in 2005, we even had Sirius Satellite Radio tell us they''d pay us a quarter million to not do online video. How did the network come about? We''re now the longest daily web show, ever.

Media 196
article thumbnail

Interview with Jeff Green, The Trade Desk

socalTECH

The firm's CEO and founder, Jeff Green , was a co-founder of AdECN, the Internet advertising exchange acquired in 2007 by Microsoft. Jeff Green: To fully understand what we're up to, you need to understand the evolution of online advertising. AdECN was a system that basically was trying to be the New York Stock Exchange of advertising.

article thumbnail

Social Networking and Business Value

SoCal CTO

Companies also use social networking sites in the hiring process, and increasingly, to do innovative advertising (such as the recent Jack in the Box campaign). Does advertising work in the social networking world? an enterprise social networking platform provider located in Los Angeles, CA. What are the risks and rewards?