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Interview with Jon Waterman, Founder and CEO of Ad.net

socalTECH

A little history, we launched our product years ago, Search IQ. That product right now is on 2,000 publisher websites, it's sold under the SaaS model, and a lot of people on the free, ad-supported version. The company was founded in 2001, as Findology Interactive Media. We're able to do that by the traffic we tap into.

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Coull Entrepreneurs Get More Customers

InfoChachkie

In addition, a number of advertisers have invested significant resources into creating libraries of video content which effectively communicate brand and product attributes but are incapable of eliciting a particular action, such as: clicking to a landing page, completing a lead form, or initiating a purchase.

Customer 226
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Coull Entrepreneurs Get More Customers

InfoChachkie

In addition, a number of advertisers have invested significant resources into creating libraries of video content which effectively communicate brand and product attributes but are incapable of eliciting a particular action, such as: clicking to a landing page, completing a lead form, or initiating a purchase.

Customer 133
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Tealium Adds $35M to Expand Technology, Sharpen Customer Focus

Xconomy

Tealium initially focused on helping corporations, government agencies, and other “enterprise” customers to manage “tags,” the snippets of JavaScript embedded in Web pages or e-mails. Tags are a creature of Web analytics, generating data that enable marketing teams to determine if users viewed a Web page or e-mail.

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Interview with Ian Swanson, Sometrics

socalTECH

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. My partners and I were all involved in the social media space in one fashion or another. Ian Swanson: We have 1500 publishers using our products.

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Businesses Must Manage the Twitter Conversation

Both Sides of the Table

My intuition is that this is why when Twitter initially took off (around the time of SxSW in 2007) it was an open “publish to the world” platform and the trend continued. Brands in the Facebook world have had to resort to setting up “Fan Pages” and trying to get users to follow them. So why is this important for businesses?

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Interview with Sometrics, Ian Swanson

socalTECH

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. My partners and I were all involved in the social media space in one fashion or another. Ian Swanson: We have 1500 publishers using our products.