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Adconion Spins Out Joost

socalTECH

Adconion Media Group , the Internet advertising firm which has been ramping up its operations in Santa Monica, said today that it is spinning out its video product, Joost Video Network , into a new, standalone business, also based in Santa Monica.

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The Search Agency, Covario Make Top Search Marketing Agency List

socalTECH

Two Southern California firms have made Advertising Age's annual list of the largest search marketing agencies, released last week. Santa Monica-based The Search Agency , which is headed by David Hughes, was listed at number 12, and San Diego-based Covario , which is run by Russ Mann, was listed at number 25.

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Adconian Spins Out Joost

socalTECH

Adconian Media Group , the Internet advertising firm which has been ramping up its operations in Santa Monica, said today that it is spinning out its video product, Joost Video Network , into a new, standalone business, also based in Santa Monica.

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Convertro Lands $5M For Ad Targeting

socalTECH

Convetro , the online advertising targeting and optimization technology developer headed by serial entrepreneur Jeff Zwelling, has raised $5M in a Series B funding round, the company said this morning. Convertro raised $5M in a Series A in 2009. The firm is based in Santa Monica. READ MORE>>.

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Demand Media Reports Profit

socalTECH

Santa Monica-based Demand Media , the internet publishing firm headed by Richard Rosenblatt, reported its fourth quarter and fiscal 2010 results today, the first as a public company. in revenues from Q4 of 2009. in a loss in Q4 of 2009. in a loss in Q4 of 2009. Demand Media said it had revenues of $73.6M

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Jetpack Gives a Boost to Mobile and Rich Media Advertising

Tech Zulu Event

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 But that’s changing with a new crop of rich media platforms disrupting the ecosystem with new mobile and non-standard rich media ad formats, one of which – Jetpack – is located right here in Santa Monica.

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Transpera In Win With Ford Motor Co.

socalTECH

Santa Monica-based Transpera, a venture-backed provider of mobile phone video advertising, said Monday that the firm has scored a win with a new mobile video ad campaign from Ford Motor Co. According to Transpera, it will run an ad campaign for Ford's new 2009 Lincoln MKS, across mobile content sites.