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Snapchat Steps Into Controversy Over Domestic Violence, Rihanna

socalTECH

the company behind Snapchat , has run into more controversy, after celebrity Rihanna weighed in on an poll advertisement Snapchat had approved and run on its service asked viewers to vote on whether they'd like to "slap Rihanna" or "punch Chris Brown". The ad refers to a 2009 domestic violence incident. READ MORE>>.

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Thank you to our sponsors and advertisers

socalTECH

Once again, we'd like to thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Murano Software (www.muranosoft.com). Your Software Development Partner. Advertisers. VentureNet 2009 (www.venturenet.org) - October 7, Costa Mesa.

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Two Models for Digital Advertising Sales – Enterprise Software and the Travel Industry

Frank Addante

Selling enterprise software is completely different than selling digital ads. Unlike digital advertising, the primary goal in enterprise software is to get someone else to sell your product. To sell enterprise software, sales employees are trained to sell through channels. In digital advertising, we have it backwards.

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Rubicon Project: 270 Percent Year over Year Growth

socalTECH

Los Angeles-based Rubicon Project , the online advertising optimization service firm headed by Frank Addante, is claiming this morning that the firm saw 270%, year over year growth in 2009. Rubicon Project's online advertising service helps publishers pick the best yielding ads from online ad networks. READ MORE>>.

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WebVisible Expands In India

socalTECH

Irvine-based WebVisible , which helps small and medium sized businesses place and manage their Internet advertising, announced today that it has opened up a new facility in Mumbai, India. The company said it is hiring project managers, engineers, and technical leads in the area of software and quality assurance and database administrators.

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Rubicon Projects Hires Investment Banker

socalTECH

Rubicon also said in its announcement that it had year-over-year growth of 270%, and that during 2009 it made its first acquisition, of technology firm Others Online. Tags: rubicon project merger acquisition investment banker advertising software technology server. READ MORE>>.

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Spooky thought: Where would we be without our supporters?

socalTECH

As we go into Halloween this weekend, we want to thank all of our sponsors, advertisers, and members, who make it possible for us to exist. Murano Software (www.muranosoft.com). Your Software Development Partner. Advertisers. www.SoCconference.com ) - November 4 & 5, 2009 - Radisson Hotel Newport Beach.