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OpenX Gets $22.5M More For Online Advertising

socalTECH

Pasadena-based advertising technology firm OpenX has raised $22.5M The new round was led by Samsung Venture Investment Corporation, and also included Accel Partners, Index Ventures, SAP Ventures, Mitsui & Co. Global Investment, Inc., more in a round of funding, the company announced today, via a Series E funding round.

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Viant Launches IPO

socalTECH

Irvine-based a href="[link] Technology, a developer of advertising software, says it has launched an IPO, intending to sell 7,500,000 shares of its Class A common stock in an offering on the Nasdaq Global Market as DSP. in 2018, and the acquisition of Adelphic in 2017. The IPO will raise as much as $181M for Viant. and $21.00

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Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

Matt was one of my inspirations behind Launchpad LA (yes, we’re going to have a program in 2011 – news very, very soon). He is very hands-on and helpful – especially for any company looking into customer acquisition. o CPM model gave him control over the information in the acquisition cycle so he focused on that. -

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The Trade Desk Names COO

socalTECH

Ventura- and New York-based online advertising firm The Trade Desk announced Thursday that it has named Rob Perdue as its new Chief Operating Officer. Perdue was most recently COO at EyeWonder, a rich media and video ad serving firm, and also has been an investment banker with Jordan, Edmiston Group. READ MORE>>.

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Learn From The Masters of SEO, Social, Branding, Advertising and More | PubCon 2011

Tech Zulu Event

The TechZulu team is coming back to Pubcon this year from November 9-10 to bring you some amazing content from the masters of affiliate marketing, Search and SEO, Social Media, Link building, Advertising, Branding, PR, Analytics and tons more. Value : We realize how much you have invested in attending a conference.

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Bolstering the Partner Ranks at GRP

Both Sides of the Table

He was also the first one to challenge my conventional wisdom that it made no sense for tech companies to advertise on television. In 2011 the company was sold to Nordstrom for $270 million in a deal that has been widely seen as a success for both buyer and seller. We knew he had to be an investment partner. They were effusive.

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Learn From The Masters of SEO, Social, Branding, Advertising and More | PubCon 2011

Tech Zulu Event

The TechZulu team is coming back to Pubcon this year from November 9-10 to bring you some amazing content from the masters of affiliate marketing, Search and SEO, Social Media, Link building, Advertising, Branding, PR, Analytics and tons more. Value : We realize how much you have invested in attending a conference.

SEO 40