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OpenX Gets $22.5M More For Online Advertising

socalTECH

Pasadena-based advertising technology firm OpenX has raised $22.5M The company said the new funds will go towards growth, financing acquisitions, and international expansion. Acording to OpenX, it more than doubled its team in 2012 to 260 employees, and saw greater than 100 percent year-over-year growth in both 2011 and 2012.

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Viant Jumps In IPO

socalTECH

Irvine-based Viant, which develops advertising software, had a successful IPO on Wednesday, selling 10 million shares of its stock at $25 per share last night, above its initial estimated IPO price of $19.00 The company's long history--it was founded in 1999--includes the acquisition of MySpace in 2011, a 60% acquisition by Time Inc.

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Viant Launches IPO

socalTECH

Irvine-based a href="[link] Technology, a developer of advertising software, says it has launched an IPO, intending to sell 7,500,000 shares of its Class A common stock in an offering on the Nasdaq Global Market as DSP. in 2018, and the acquisition of Adelphic in 2017. The IPO will raise as much as $181M for Viant. and $21.00

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ReachLocal Acquires Division of New Zealand Company

socalTECH

Financial terms of the acquisition deal were not announced. ReachLocal says it has been working with SureFire since 2011, when SureFire launched ReachLocal''s online marketing product to the local market. reachlocal zealand merger acquisition overseas international expansion online advertising small medium' READ MORE>>.

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Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

Matt was one of my inspirations behind Launchpad LA (yes, we’re going to have a program in 2011 – news very, very soon). He is very hands-on and helpful – especially for any company looking into customer acquisition. o CPM model gave him control over the information in the acquisition cycle so he focused on that. -

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The Trade Desk Names COO

socalTECH

Ventura- and New York-based online advertising firm The Trade Desk announced Thursday that it has named Rob Perdue as its new Chief Operating Officer. Perdue apparently helped to broker the acquisition of EyeWonder by MediaMind in 2011. Perdue apparently helped to broker the acquisition of EyeWonder by MediaMind in 2011.

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ThinkNear Among SoCal's First Accelerator Exits

socalTECH

The acquisition Tuesday of ThinkNear , the mobile advertising firm headed by Eli Portnoy, looks to be among the first accelerator-incubated companies in Southern California. for ThinkNear Tuesday morning, and make the company part of its mobile, local advertising group. TeleNav said it would pay $22.5M