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Viant Launches IPO

socalTECH

Irvine-based a href="[link] Technology, a developer of advertising software, says it has launched an IPO, intending to sell 7,500,000 shares of its Class A common stock in an offering on the Nasdaq Global Market as DSP. in 2018, and the acquisition of Adelphic in 2017. Viant got its start as Specific Media. and $21.00

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Viant Jumps In IPO

socalTECH

Irvine-based Viant, which develops advertising software, had a successful IPO on Wednesday, selling 10 million shares of its stock at $25 per share last night, above its initial estimated IPO price of $19.00 The company's long history--it was founded in 1999--includes the acquisition of MySpace in 2011, a 60% acquisition by Time Inc.

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Viant, Owner of Specific Media and MySpace, Acquired By Time Inc.

socalTECH

Irvine-based Viant , the parent company of Specific Media and Myspace , has been acquired by publisher Time Inc. , Time said the buy will help it participate in the performance advertising segment. Viant, which is led by Tim Vanderhook, was founded in 1999 as Specific Media, and acquired Myspace back in 2011.

Media 100
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The Trade Desk Names COO

socalTECH

Ventura- and New York-based online advertising firm The Trade Desk announced Thursday that it has named Rob Perdue as its new Chief Operating Officer. Perdue was most recently COO at EyeWonder, a rich media and video ad serving firm, and also has been an investment banker with Jordan, Edmiston Group. READ MORE>>.

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Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

Matt was one of my inspirations behind Launchpad LA (yes, we’re going to have a program in 2011 – news very, very soon). He is very hands-on and helpful – especially for any company looking into customer acquisition. o CPM model gave him control over the information in the acquisition cycle so he focused on that. -

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Adconion Rolls Joost Into Smartclip

socalTECH

Adconion Media Group , the online advertising network which has major operations in Los Angeles, said this morning that it has rebranded Joost Media into a its smartclip video advertising division. Smartclip, which Adconion acquired in November of last year, is a European digital video advertising provider.

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Learn From The Masters of SEO, Social, Branding, Advertising and More | PubCon 2011

Tech Zulu Event

The TechZulu team is coming back to Pubcon this year from November 9-10 to bring you some amazing content from the masters of affiliate marketing, Search and SEO, Social Media, Link building, Advertising, Branding, PR, Analytics and tons more. Value : We realize how much you have invested in attending a conference.

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