2012 Acquisition Advertising Marketing 
socalTECH
JANUARY 17, 2013
Pasadena-based advertising technology firm OpenX has raised $22.5M The company said the new funds will go towards growth, financing acquisitions, and international expansion. Acording to OpenX, it more than doubled its team in 2012 to 260 employees, and saw greater than 100 percent year-over-year growth in both 2011 and 2012.
socalTECH
APRIL 4, 2018
Los Angeles-based Fullscreen announced this morning that it has acquired Reelio , the developer of an influencer marketing platform focused on the millennial and Gen Z market, helping brands, advertisers, and agencies identify social media influencers. Reelio was founded in 2012, and had been baed in New York.
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SoCal Tech Calendar
OCTOBER 3, 2012
Tuesday, October 9, 2012 -- Apps Alliance and MEDL Mobile Mixer. With both MMCF and Mobile Con 2012 in town we decided to throw a little "thing" to celebrate. Who will be there: Developers, Publishers, Executives and Investors that focus on the mobile market from San Diego and abroad. See [link].
socalTECH
JULY 16, 2012
Los Angeles-based Rubicon Project , the online advertising optimization firm headed by Frank Addante, has launched an offering for the mobile advertising market, the company said this morning. Rubicon said the new product comes from its May 2012 acquisition of Mobsmith.
Both Sides of the Table
MARCH 12, 2013
He shared tons of information about how how they were using marketing to quantitatively make marketing decisions at HauteLook and acquire customers for prices that were far cheaper than similar companies. He was also the first one to challenge my conventional wisdom that it made no sense for tech companies to advertise on television.
Both Sides of the Table
JUNE 20, 2014
My point was that Amazon continues to dominate the web services business because AWS continues to cut prices & margin in the same way a hypermarket does to control market share. And of course they are also focused on the US Hispanic market. I was trying to be more analytical than critical. Indeed we are already seeing that online.
socalTECH
MARCH 28, 2014
Los Angeles-based mobile advertising company Airpush has quietly grown to around $100M in annual revenues, according to a recent ranking from Forbes--a big surprise, as the company was completely bootstrapped by founder Asher Delug , who eschewed the usual use of venture capital and private equity to build a company to those revenue levels.
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