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Rubicon: We're Second In Online Advertising Audience

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Los Angeles-based Rubicon Project , the online advertising optimization technology firm headed by Frank Addante, said that it has been ranked second in terms of unique visitors in online advertising reach, second only to Google. READ MORE>>.

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Rubicon Project Beats Google In Advertising Reach Report

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Los Angeles-based Rubicon Project said today that it has passed Google in the latest, comScore Media Metrix monthly ranking of Ad Focus properties. Rubicon reports that the the July 2012 comScore ranking found that Rubicon Project now reaches 96.2% of the U.S. READ MORE>>.

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What Mattered in 2012: Howard Marks, StartEngine

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Howard Marks is co-founder of Activision , and head of Los Angeles-based startup accelerator StartEngine. 2012 has been a remarkably interesting year in terms of developments in technology. I think we're going to see a real shakeup in how people view social media. What was the biggest news for you/your firm this year?

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Social Media Week Lands in Los Angeles Sept. 24-28

Tech Zulu Event

Social Media Week (SMW) helps organizations connect and share the latest social media findings through social, cultural and economic talks and workshops in major cities worldwide. 2012. ” SMWLA will take place next week Sept. Monday: Los Angeles – The Social City. Thursday: Advertising and Marketing.

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Social Reality Sets Kathy Ireland As Branding Advisor

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Los Angeles-based Internet advertising company Social Reality announced this morning that it has named Kathy Ireland as its new Chief Branding Advisor. According to the firm, Ireland will also help the company link with other executives in the media, entertainment and advertising industries to serve on an Advisory Board.

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Fullscreen Buys Reelio

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Los Angeles-based Fullscreen announced this morning that it has acquired Reelio , the developer of an influencer marketing platform focused on the millennial and Gen Z market, helping brands, advertisers, and agencies identify social media influencers. Reelio was founded in 2012, and had been baed in New York.

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Enplug: Bringing Social Media To A Display Near You

socalTECH

What''s unique about it, it is stream live social media, and actually puts that social media content on the display right in front of you. Nanxi Liu: We started the company in the summer of 2012, with five totally random people. I met with david after he flew up to meet me from Los Angeles. That''s ridiculous.