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Tealium Reports Growth

socalTECH

San Diego-based software developer Tealium , which develops software used to manage enterprise "tags", those snippets of codes used for tracking advertising, marketing, analytics, and other efforts, said today that it had 100% growth in the first quarter of 2015. The company did not disclose any actual revenue numbers.

Report 100
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Robb Report's Bill Curtis On Why Podcasting Is The Next Media Frontier

socalTECH

Curtis is the former publisher of the Robb Report, which he sold back in 2015, and has a long history of operating media companies that have published such titles as Home Office Computing, Home Theater, Mobile Computing, Worth, and many others. That, of course, is what you're selling to your advertisers. Thanks, and good luck!

Media 150
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How Boards Need to Evolve Over Time

Both Sides of the Table

By now you have many smart people around your board but probably people who don’t totally understand the nuances of your employees, customers, sales reps, marketing messages, technology challenges, competitors and strategic choices. how much energy to put into channel partners vs. direct sales. how to evolve our management team.

Startup 325
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Why GoToMeeting’s SaaS Playbook Wouldn’t Work Today

InfoChachkie

It was a decade ago that I led the sale of Expertcity (creator of GoToMeeting) to Citrix. During the early 2000’s, my team grew the company to one of the largest SaaS businesses of its day, with sales of $70 million. A version of this article previously appeared in Forbes.

SaaS 100
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Interview with Robert Blatt, MomentFeed

socalTECH

What we did in 2014-2015 and most of 2016, was to really, really refine the business model, so that we could be a successful company, and not just have a successful product. They want to advertise on Facebook and Instagram, and they want to see what they can do with Waze, Snapchat, and Yelp.

Google 127
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Smartphone Location Tracking Apps Next Wave Is B2B

Startup Professionals Musings

Broadcast sponsorships and advertising. then you may want to consider potential sponsorships or advertising opportunities with that business or venue. LBS data can not only give you information to drive the relationship, but you can also use it to identify your sales reps with similar interests and partner them with the prospect.

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Location-Based Services are a Bonanza for Startups

Startup Professionals Musings

Internet marketers see it as a better way to target consumers, and even retarget them to close a sale. Sponsorships and advertising. then you may want to consider potential sponsorships or advertising opportunities with that business or venue. Coopetition,” or strategic cooperation with a competitor is another angle.